Bellesa Boutique Lowers Prices to Negate Rising Inflation

LOS ANGELES — The Bellesa Boutique online sex toy store will lower its prices by 8.6% to negate the current effects of inflation.

"With inflation at a 40-year high, companies have been quick to ramp up prices to meet their own rising costs," a rep said. "While it is a standard practice for brands to raise prices at a time where supply chain disruptions are causing unforeseen shortages and cost increases, Bellesa has made the decision to lower prices the face of it, with the intention being simple: your money is just as good with us now as it ever was."

Bellesa CEO Michelle Shnaidman noted the cost of living has "increased dramatically for people. We are making the choice to stand with our community during these uncertain times."

"It is our brand ethos and our promise to keep Bellesa products as accessible as possible for our community, to which we owe everything," she added.

VP of Finance Ali Elman noted "the impact this will have on [our] margins is accounted-for, and is absolutely part of the equation, but it is far from that simple."

"Do we think this is going to hurt our business? No, we believe the opposite," she said. "Ultimately, there are several other key factors that indicate a company’s success and growth, such as new customer acquisition and repeat purchaser activity. Bellesa has an email list segment colloquialized as 'The Diamond Club,' which consists of community members who have purchased from Bellesa Boutique more than 10 times. We’ve grown our business by being good to our consumers; that’s the foot we’re leading with."

The rep noted Bellesa sent out "thousands of free sex toys in March 2020 with free priority shipping to encourage people to stay home and quarantine at the start of the COVID-19 pandemic."

"Following the launch of their two flagship pleasure products with media giant BuzzFeed, Bellesa continues to expand into the mainstream and break down stigmas surrounding sex and pleasure," continued the rep. "In Nov. 2021, Bellesa launched the Demi Wand in partnership with Demi Lovato, joining forces to advocate for sexual wellness and pleasure for all. Bellesa has partnered with celebrities like Cardi B, Saweetie, Ashley Benson and more."

Visit Bellesa Boutique online and on Twitter.


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Wicked Sensual Care Debuts 'Tropical Trio' Lube Set

Wicked Sensual Care (WSC) has introduced its new Tropical Trio personal lubricant set, from its Simply line.

The Dungeon Store Debuts 'Shelob' Conductive Flogger

The Dungeon Store has released the Shelob Violet Wand conductive e-stim flogger.

Orion Intrduces Vibrating Cock Ring From 'Black Velvets' Line

Orion Wholesale has introduced its new, vibrating Cock Ring With RC Butt Plug, from its Black Velvets line.

Williams Trading Rolls Out 'Christmas in July' Sales Event

Williams Trading Co. is rolling out its fourth-annual "Christmas in July" sales event offering brick-and-mortar retailers a 5% discount on their entire invoice from today through Thursday, July 25 at 3 p.m. (EDT).

Orion Debuts New Harness Sets, Suspender Belts

Orion Wholesale has introduced two new harness sets, and two suspender belts, from its Cottelli Lingerine line.

Orion Introduces Thumping Rabbit Vibe From Sweet Smile Line

Orion Wholesale has unveiled its new Thumping Rabbit Vibe, from its Sweet Smile line.

Biird Unveils 'Lumii' Suction Vibe

Biird has introduced its new Lumii clitoral suction vibrator.

Viben Debuts 3 New Vibrators at ANME

Viben has introduced three new vibrators at the ANME show this week in Burbank.

Pioneering Sexual Health Media Personality Dr. Ruth Westheimer Passes Away at 96

Pioneering sexual health educator, radio and television personality and therapist Ruth Westheimer passed away Friday in New York City at 96.

Adam & Eve Reveals Results of 'Sex During the Pandemic' Survey

Adam & Eve has released the results of a new survey asking respondents if their sex life was better or worse during the pandemic.

Show More