LOS ANGELES — The Bellesa Boutique online sex toy store will lower its prices by 8.6% to negate the current effects of inflation.
"With inflation at a 40-year high, companies have been quick to ramp up prices to meet their own rising costs," a rep said. "While it is a standard practice for brands to raise prices at a time where supply chain disruptions are causing unforeseen shortages and cost increases, Bellesa has made the decision to lower prices the face of it, with the intention being simple: your money is just as good with us now as it ever was."
Bellesa CEO Michelle Shnaidman noted the cost of living has "increased dramatically for people. We are making the choice to stand with our community during these uncertain times."
"It is our brand ethos and our promise to keep Bellesa products as accessible as possible for our community, to which we owe everything," she added.
VP of Finance Ali Elman noted "the impact this will have on [our] margins is accounted-for, and is absolutely part of the equation, but it is far from that simple."
"Do we think this is going to hurt our business? No, we believe the opposite," she said. "Ultimately, there are several other key factors that indicate a company’s success and growth, such as new customer acquisition and repeat purchaser activity. Bellesa has an email list segment colloquialized as 'The Diamond Club,' which consists of community members who have purchased from Bellesa Boutique more than 10 times. We’ve grown our business by being good to our consumers; that’s the foot we’re leading with."
The rep noted Bellesa sent out "thousands of free sex toys in March 2020 with free priority shipping to encourage people to stay home and quarantine at the start of the COVID-19 pandemic."
"Following the launch of their two flagship pleasure products with media giant BuzzFeed, Bellesa continues to expand into the mainstream and break down stigmas surrounding sex and pleasure," continued the rep. "In Nov. 2021, Bellesa launched the Demi Wand in partnership with Demi Lovato, joining forces to advocate for sexual wellness and pleasure for all. Bellesa has partnered with celebrities like Cardi B, Saweetie, Ashley Benson and more."
