BARCELONA — Pleasure products brand Adrien Lastic is now taking preorders for two new collections featuring body-positive intimate apparel and entry-level bondage essentials.
Joining the manufacturer’s established family of brands — including Alive, Femintimate and SilexD — both collections are "aligned with the company’s commitment to creative and healthy sexual expression while recognizing unique differences in consumer lifestyles," a rep said.
Moonlight is described as "a contemporary line offering sleek, off-the-shoulder bodysuits, skintight maxi dresses and curve-enhancing teddies," noted the rep. Sized from 10-18, the line integrates "fashion-forward, modern clubwear with intricate lingerie accents" such as embellishments that include rhinestones, lace patterns, linear stripes and sheer mesh fabrics.
Sizes 00 and up will be released in the U.S. in September.
In addition to an inclusive range of sizes, Moonlight's boxed packaging product shots exclusively feature models with curvy body types and melanated skin tones.
CNEX, parent company of Adrien Lastic, has tapped Jackie Richerson, VP of operations and sales, and Johanna Weston, director of North American sales, to "contribute their combined expertise in retail sales, familiarity with niche market trends and their own lived experiences as longtime consumers of sexywear and kink products."
"On a personal level," Richerson noted, "we understand how sizing and fit can make or break self-confidence with different types of clothing, particularly intimate apparel. It can be difficult to feel empowered in a piece that you either can’t envision yourself wearing, or a piece that just doesn’t hug your body the way you had imagined.
"It was important for us to offer sizes and styles that a wide number of lingerie consumers can feel sexy in, as well as employ models who represent more authentic body shapes and skin tones that aren’t often represented or considered, historically speaking, within apparel design — especially in the adult industry," she continued.
The new kink collection joins Adrien Lastic’s Alive brand and includes a breathable silicone ball gag, adjustable leg harness, rubber anal douches in three sizes and jeweled metal plugs in three sizes. Rounding out the intro kink collection is a 10-piece BDSM kit comprising kinky dice, a nylon leash with detachable collar, nylon shibari rope, lace blindfold, adjustable nipple clamps, a vegan leather flogger, flat paddle and padded wrist and ankle restraints.
Richerson revealed she and Weston, the company's self-described "weird girls," convinced their boss to try on the ball gag.
"It demonstrated safety and comfort to an inexperienced individual," she said. "He approved."
Weston explained that she and Richerson "identify as lifestyle kinksters."
"We understand that navigating the shopping experience as an entry-level consumer can be a complex or confusing process because we were there at one point ourselves," she said. "Once you find what you may be looking for, the next step is to determine if the products will be a safe and high-quality investment. These premium BDSM products aim to eliminate that guesswork for the entry-level consumer, which will help retailers achieve success as well."
She noted the line has generated "solid traction in the European market, and we anticipate these specific items will resonate with U.S. consumers. For example, we believe the addition of anal douches will help bring preparation and comfort to the forefront of anal play, as opposed to an afterthought. Our goal for the bondage collection is to position Adrien Lastic as the go-to, trusted option for beginner-friendly staples."
Verified account holders may now place preorders on the CNEX B2B portal.
Both collections will officially launch in July during ANME, where the company will be exhibiting at booth 101. For additional product information, training resources, or to schedule a meeting during ANME, contact jricherson@cnexusa.com or jweston@cnexusa.com.
