LOS ANGELES — Kink.com has tapped industry vet Kimi Evans to lead the company's cam division, GetKinky.com, and to oversee live fetish products, expand talent outreach and work on strategic growth initiatives.
Evans previously served as senior marketing manager at Flirt4Free. A 15-year veteran of adult, she worked for almost a decade in cams, noted a rep, and established herself as "a leader in online business development."
"Under Kimi's direction, GetKinky will bring in and support Dommes, subs, switches and others interested in better serving the growing market for kink and fetish," the rep continued. "A companion gay site is scheduled to launch in the coming months. Models who sign up for Kink’s cam platforms will get special education and training, toys and access to the traffic from Kink.com. The cam platform will also work as an entryway for models interested in working with Kink.com productions to audition."
Evans expressed her enthusiasm for the new opportunity.
“I’m so proud to join the Kink.com team,” she said. “I’ve been in awe of the Kink brand for years. No other brand has such a dedicated community of fans and talent, and my goal is to harness that excitement for a new generation, bringing in more creators, performers and models than ever before. Models know that kink and fetish are high-revenue niches, but no one can pull it off like Kink."
She noted that Kink has "always been about authentic experiences."
"As product owner for Kink’s cam division, I want to work with models to help them find what they’re really into, and to create personas and shows that will resonate with them as well as the fans," she said. "There are thousands and thousands of incredible, kinky creators and my goal is to make GetKinky home to the best of the best.”
Visit GetKinky.com and reach out to Kimi Evans at models@kink.com.
