Orion Names Niklas Christiansen as Brand Coordinator

Orion Names Niklas Christiansen as Brand Coordinator

FLENSBURG, Germany — Orion Wholesale has hired Niklas Christiansen as its brand coordinator to serve as a link between the company's sales and marketing and purchasing teams.

“We know our own brands like the back of our hand and can therefore position them accordingly in the market,” said Björn Radcke, head of sales and marketing at Orion. “We would now like to optimize this for our third-party brands. All related information like fact sheets, product videos, product training and workshops, and marketing and sales analyses will therefore now be handled by our brand coordinator.”

Christiansen brings to the position three years of training in wholesale and foreign trade management with Orion.

“I have learnt a lot during my apprenticeship at Orion, and I have also got to know all the teams and their processes very well, too,” Christiansen said. “This, of course, will help me a lot in my position as brand coordinator, and I am pleased that I have been trusted with this position. I am looking forward to working with our in-house teams to market our strong third-party brands even more intensively and to increase sales.”

Visit Orion online and on Instagram or email wholesale@orion.de.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Glittering 2026 XBIZ Honors Spotlights Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Oh Collective Debuts 'Strawberry Matcha Date Night Chocolate' Gift Set

Oh Collective has introduced its new Strawberry Matcha Date Night Chocolate gift set.

XBIZ Expo Wraps With Final Day of Networking and Sales

The 2026 edition of XBIZ Expo wrapped up on Sunday afternoon on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers celebrated a raft of new deals and promising connections.

XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

XBIZ Expo Day 2: Education, Dialogue, Community

Day 2 of XBIZ Expo continued the event’s focus on education, collaboration and industry insights, with a packed schedule that balanced business-driven discussions with innumerable opportunities to network.

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Show More