Orion Names Niklas Christiansen as Brand Coordinator

Orion Names Niklas Christiansen as Brand Coordinator

FLENSBURG, Germany — Orion Wholesale has hired Niklas Christiansen as its brand coordinator to serve as a link between the company's sales and marketing and purchasing teams.

“We know our own brands like the back of our hand and can therefore position them accordingly in the market,” said Björn Radcke, head of sales and marketing at Orion. “We would now like to optimize this for our third-party brands. All related information like fact sheets, product videos, product training and workshops, and marketing and sales analyses will therefore now be handled by our brand coordinator.”

Christiansen brings to the position three years of training in wholesale and foreign trade management with Orion.

“I have learnt a lot during my apprenticeship at Orion, and I have also got to know all the teams and their processes very well, too,” Christiansen said. “This, of course, will help me a lot in my position as brand coordinator, and I am pleased that I have been trusted with this position. I am looking forward to working with our in-house teams to market our strong third-party brands even more intensively and to increase sales.”

Visit Orion online and on Instagram or email wholesale@orion.de.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

IMbesharam Marks Its 13th Anniversary

2026 XMA Online Retailer of the Year IMbesharam is celebrating its 13th anniversary.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Show More