LELO Reportedly Exploring Sale as Pleasure Product Stigma Declines

LELO Reportedly Exploring Sale as Pleasure Product Stigma Declines

LONDON — LELO is reportedly exploring a sale, according to a Bloomberg report published yesterday.

According to Bloomberg’s analysts and sources, the Sweden-based sex toy company is exploring a possible sale due to a very favorable valuation that takes into consideration that the pleasure product industry “experienced a boom during the coronavirus lockdowns.”

LELO is currently partially owned by Chinese buyout firm Trustar Capital and has “attracted takeover interest from corporate suitors as well as private equity funds,” the report explained. 

An earlier plan for an initial public offering in London was scrapped. Bloomberg reported last September that LELO was at that time seeking a valuation of more than £1 billion ($1.3 billion).

According to the business and financial news service, the global sexual well-being market has been projected to double to more than $62.3 billion in revenue by 2030.

This is due, a financial research group noted, to “the declining stigmas around the products.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshlight Debuts Robin Coffins Stroker

Fleshlight has introduced its new Pro stroker, molded from the anatomy of Robin Coffins.

Howl Marks Successful Fundraising Campaign

Wellness brand Howl has announced the success of its crowdfunding goal of £370,000.

Male Power Debuts New 'Oh Snap!' Collection

Male Power has introduced the Oh Snap! line of men’s underwear.

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Show More