BEVERLY HILLS, Calif. — Hustler Hollywood has opened a brick-and-mortar boutique in Pasadena, California as the chain's 40th location.
A rep noted the 2,500-square-foot location is Hustler Hollywood's "first-of-its-kind specialty store," created specifically for the Pasadena market.
"This chic boutique nestled in the historic Old Town Pasadena neighborhood, a walkable shopping, arts and dining district, is a tastefully curated selection of the retailer's most luxurious merchandise, including lingerie, heels, fashion-forward apparel and accessories," the rep said.
The boutique will also carry bath and body items and unique gifts, including games and party supplies for bachelorettes, bridal showers and festivals.
"We are thrilled that Old Town Pasadena is the first location where we will be introducing our new concept boutique," said Philip Del Rio, VP of retail for Hustler Hollywood. "Customers will experience an elevated shopping experience with all of our bestselling lingerie items and gifts."
Del Rio added that late Hustler founder Larry Flynt "loved Pasadena and always envisioned a store in the city, and I know right now he's looking down on us with a smile."
The boutique will hold a grand opening event on Saturday, June 11, from 6-9 p.m. PDT.
"Attendees, while listening to a live DJ, will have the opportunity to mingle, shop and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening," the rep said. "The host and emcee for the event is local celebrity drag queen, Allusia, who will also welcome a surprise industry guest who will sign autographs and take photos with fans."
One winner will receive a $750 in-store shopping spree; in addition, the first 50 guests through the door will receive a special gift bag. The event is free and open to the public.
