LOS ANGELES — Industry vet Joey Wilson has joined Icon Brands as sales manager.
Wilson's pleasure products industry experience includes introducing Sensuva to the U.S. market. Earlier in his career, Wilson helped to launch Evolved Novelties.
“Working with Greg Alves was my introduction to the field," he said, speaking of Evolved's president. “And it was truly exciting to see Evolved ‘evolve' into a full-fledged line worldwide.”
Wilson will continue to manage marketing efforts for luxury lubricant line NEO Sensual.
“We’re thrilled to have someone of Joey’s background and character to help pick up where Sara Hentcy will be leaving off," said an Icon rep. “We look forward to his enthusiasm and knowledge benefiting the team.”
Wilson noted he and members of the Icon group are longtime colleagues.
"I’ve always been impressed with Icon’s smart offerings and clever packaging, and most of all its relevance and sell-through," he said. "I look forward to the productive times ahead."
Joey Wilson will be repping for Icon at the ANME trade show in July; contact him at joey@iconbrands.com.
