NEW YORK — Beauty brand Ole Henriksen has unveiled a partnership with sexual wellness brand Smile Makers with the launch of their skincare line Touch and the limited-edition The Big OH Duo set.
Smile Makers Brand Director Cecile Gasnault described Ole Henriksen — owned by Kendo — and Smile Makers as “kindred brands.”
"Both brands value scientific expertise to create high-quality products while embracing a joyful and colorful take on our respective topics,” Gasnault noted. “We both operate in the wellness space, so it was a natural fit for us to partner in celebration of the whole body around the launch of this gorgeous body moisturizer by Ole Henriksen. It has been an absolute pleasure conceptualizing this partnership and crafting a campaign with the Ole Henriksen team."
Brand founder and namesake Ole Henriksen said, "We are so excited to be partnering with such an empowering and barrier breaking brand to launch our all-new bodycare collection meant for every body. The Smile Makers brand exemplifies so much of what Ole Henriksen stands for and encourages amongst their consumers — especially when it comes to self-discovery, confidence and inclusion. We know launching this limited edition set with Smile Makers will be a big success, and together we can encourage consumers to appreciate the importance of touch with infinitely smoother skin."
The Touch line, a rep said, is “face-worthy skincare for your body for infinitely smoother, stronger and more supple skin. Together with Smile Makers, Ole Henriksen encourages consumers to indulge in self-care, whether it be in the bedroom or during one's skincare routine.”
The Big OH Duo includes the new Ole Henriksen BeamCream smoothing body moisturizer and Smile Makers’ The French Lover tongue-shaped silicone vibrator.
For more information, visit OleHenriksen.com.
