Pornhub Premieres PSA Series Directed by Liz Goldwyn

Pornhub Premieres PSA Series Directed by Liz Goldwyn

LOS ANGELES — Pornhub has launched "Pornhub Literacy 101" in collaboration with educator and author Liz Goldwyn, a series of six videos designed to encourage overall wellness and "healthy engagement with adult content."

Goldwyn is the founder of TheSexEd.com, and a noted director and author, including the forthcoming "Sex, Health & Consciousness" (Sounds True, 2022).

A Pornhub rep described the new series as "a comprehensive guide for Pornhub’s 100 million-plus daily visitors as to how to best and most safely interact with the platform, while underscoring Pornhub’s continued and unparalleled commitment to trust, safety and transparency."

Collaborators on "Pornhub Literacy 101" include costume designer Heidi Bivens (HBO's "Euphoria") and composer Alex Greenwald of Phantom Planet.

“It’s important to me and to TheSexEd to open up dialogue around sex, health and consciousness to the widest possible audience, and who better to partner with to do so than Pornhub, whose analytics reveal an audience that rivals those of the top mainstream streaming giants?” said Goldwyn. “As a researcher and educator in the sexual wellness space, I have known for years of Pornhub’s cutting-edge technologies and safety practices, which far outweigh those of platforms many of us use on a daily basis. So, it was a no-brainer to collaborate with Pornhub on this series of PSAs.”

“Society needs to engage critically with pornography, especially as it exists at the nexus of media, entertainment and technology,” Goldwyn added. “Pornography is ingrained in all these aspects of our lives and having porn literacy is the first step to having the skills to process and understand our own and collective relationship with adult content. This means talking about the very things we tend to want to avoid, like cybersecurity, the sharing of nonconsensual intimate images and videos, and what performers themselves have to say about working safely in their business.”

Goldwyn utilized a highly stylized aesthetic modeled after the Golden Age of Hollywood "with a contemporary twist" featuring Pornhub ambassadors Asa Akira, Natassia Dreams, Kira Noir and Pornhub Aria along with Ricky Johnson and reigning and twice-crowned XBIZ "Female Performer of the Year" Emily Willis.

“Liz’s focus on sex, health and consciousness education through her podcast and platform TheSexEd creates opportunity for all to learn and explore their sexuality in a safe and equitable way," Heidi Bivens said. “While designing costumes for 'Euphoria,' I was impressed by the showrunners' openness to casting adult film actors in roles which they might not usually be considered for and treating them with respect and dignity. Liz’s work to shift the public consciousness surrounding sex and health promotes safe spaces for people to explore these topics and helps to humanize those involved.”

The Pornhub rep described the PSAs as the first visual representation of Pornhub’s core values of consent, freedom of sexual expression, authenticity, originality and diversity.

The series "provides further transparency and education around how users interact with the platform and emphasizes the priority Pornhub places on cybersecurity, trust and online safety, which includes a zero-tolerance policy for the sharing of any non-consensual images," the rep said. "The series also reveals the rigorous, industry-leading safeguards dedicated to keeping Pornhub a safe space for content creators and the community at large."

Each episode of "Pornhub Literacy 101" runs between 2-4 minutes.

An episodic breakdown follows:

Lesson 1 — "What is Pornhub" with Kira Noir: Learn how Pornhub has set the industry standard when it comes to preventing illegal and unwanted content from being uploaded onto its adult video sharing platforms. 

Lesson 2 — "How Does Pornhub Support Its Community" with Asa Akira: Pornhub’s Sexual Wellness Center is a robust platform offering the latest in health advice, sexuality research and resources to healthy and secure approaches to various kinks, unconventional sexual practices, and so much more. Viewers will also learn about Pornhub’s philanthropic arms, raising money for a range of global initiatives including sex worker activist communities.

Lesson 3 — "How Does Pornhub Support Models" with Ricky Johnson: Find out the tools Pornhub models have at their disposal to swiftly eliminate unwanted content and more.

Lesson 4 — "How Does Pornhub Keep its Community Safe" with Natassia DreamsThe importance Pornhub places on support, trust, and safety are reviewed with tips on how content creators and performers can further enhance their safety on the site.

Lesson 5 — "How does Pornhub Keep its Platform Safe" with Emily WillisGet to know how seriously Pornhub takes the sharing of non-consensual images and the strong measures it has in place to ensure the safety of its community and protect the platform from unwanted content. 

Lesson 6 — "What is Pornhub’s Stance on Trust and Safety" with Pornhub Aria: Attempts at uploading non-consensual materials are an unfortunate reality that all user-generated platforms encounter. Learn how Pornhub’s safeguards are designed to catch unwanted content before they are ever made live on the site and what sanctions are enforced as part of our zero-tolerance policy.

The complete series is now streaming on Pornhub's YouTube channel. Follow Pornhub on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

Show More