PENNSAUKEN, N.J. — Williams Trading Co. and Intimina have partnered on a new course available through the Williams Trading University (WTU) Sexual Health & Wellness e-learning platform.
The course, titled "Intimina: Menstruation & Menstrual Cups," focuses on the overall topic of menstruation and is designed to open "a frank and honest dialogue between retailers and uterus-owning customers, about a subject that has long been considered taboo or shameful," noted a rep.
"Researched and written by a team of experts and medical professionals at Intimina, this course will address menstruation in general, a history of menstruation products, medical issues that affect menstruation, stigmas and taboos, period 'poverty' and finally, talk about menstrual cups and their benefits to consumers," the rep said.
The Intimina course is one of the longer courses on WTU, the rep continued, but unlike the courses found on the original WTU platform, these topics focusing on sexual health and wellness are meant as a primer for retailers to learn about potential subjects that their customers might wish to discuss during store visits.
With the increasing presence of health and wellness products inside brick-and-mortar stores, consumers will look to purchase items such as these cups in "a friendly, open environment where they can speak freely and frankly about their needs and ask questions of trained staff who will guide them to the right products," the rep said. "Menstrual cups are available in many mainstream channels as well as adult channels, but the adult retail channel will be able to offer consumers their knowledge and advice in a safe, comfortable space that might not be available in a more mainstream setting."
WTU coordinator Rachel M added, "This is such an important topic. Talking about periods shouldn’t be regarded as a shameful thing, and there is a lot of information that consumers really should know and that I hope this course gives to retailers."
At the end of the course, users will be invited to download their certification and participate in a short quiz testing their newly acquired knowledge, which will also serve as an entry into a monthly prize drawing.
Click here for the free "Intimina: Menstruation & Menstrual Cups" course and visit the WTU Sexual Health channel here. Additional free retail training courses can be found at WTULearn.com.
