Adam & Eve Releases Results of Newest Consumer Survey

HILLSBOROUGH, N.C. — Adam & Eve has released the statistics from its new survey that compares results to the same questions they asked 10 years ago about whether people prefer to have sex with the lights on or off.

The survey results reveal most adults still prefer making love with "a mixture of the lights being on and off," a rep revealed.

In 2011, 48% of the respondents preferred changing it up with the lighting while 32% of 2021’s respondents did. Lights off were preferred by 41% of the respondents in 2011 while only 28% of those polled in 2021 like it in the dark. And only 10% of those surveyed in 2011 chose lovemaking with the lights on compared to 11% in 2021.

Only 1% of the respondents in 2011 had no preference compared to 29% in 2021.

Dr. Jenni Skyler, resident sexologist at Adam & Eve, was not surprised by the results. “For most couples, having the lights on or off depends on the situation, mood and time of day,” she said. “I’m pleased to see the number of people who prefer lovemaking with the lights off has gone down. While making love in the dark can be a sensory heightening experience, I encourage all couples to feel comfortable and uninhibited with the lights on as well.”

Marketing Director Chad Davis added, "When it comes to sex, Adam & Eve offers a wide variety of products to enhance any experience regardless of the lighting situation."

The web-based survey, conducted by an independent third party survey company of over 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices.

Visit AdamEve.com and follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orgie Introduces New Wellness Products

Orgie has debuted three new wellness products.

LELO Debuts 'Mona Spectra' Massager

LELO has introduced its new Mona Spectra vibrating massager.

The Dungeon Store Debuts 'Jester Stick Cane'

The Dungeon Store has released its new Jester Stick Cane for impact play.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

COTR Releases b-Vibe C-Rings Collection

COTR has unveiled the new b-Vibe C-Rings collection.

CalExotics Expands 'Performance Maxx' Collection

CalExotics has expanded its Performance Maxx collection with two new penis sleeves.

Orion Introduces New 'Zado' Harness Set

Orion Wholesale has introduced a new leather harness set from its Zado line of BDSM gear.

CalExotics Expands 'Love Bunny' Collection

CalExotics has expanded its Love Bunny collection with two new dual-motor vibrators.

Icon Debuts New 'Good Clean Fun' Douche

Icon Brands has introduced its new Good Clean Fun douche.

Show More