Adam & Eve Releases Results of Newest Consumer Survey

HILLSBOROUGH, N.C. — Adam & Eve has released the statistics from its new survey that compares results to the same questions they asked 10 years ago about whether people prefer to have sex with the lights on or off.

The survey results reveal most adults still prefer making love with "a mixture of the lights being on and off," a rep revealed.

In 2011, 48% of the respondents preferred changing it up with the lighting while 32% of 2021’s respondents did. Lights off were preferred by 41% of the respondents in 2011 while only 28% of those polled in 2021 like it in the dark. And only 10% of those surveyed in 2011 chose lovemaking with the lights on compared to 11% in 2021.

Only 1% of the respondents in 2011 had no preference compared to 29% in 2021.

Dr. Jenni Skyler, resident sexologist at Adam & Eve, was not surprised by the results. “For most couples, having the lights on or off depends on the situation, mood and time of day,” she said. “I’m pleased to see the number of people who prefer lovemaking with the lights off has gone down. While making love in the dark can be a sensory heightening experience, I encourage all couples to feel comfortable and uninhibited with the lights on as well.”

Marketing Director Chad Davis added, "When it comes to sex, Adam & Eve offers a wide variety of products to enhance any experience regardless of the lighting situation."

The web-based survey, conducted by an independent third party survey company of over 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices.

Visit AdamEve.com and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More