Adam & Eve Releases Results of Newest Consumer Survey

HILLSBOROUGH, N.C. — Adam & Eve has released the statistics from its new survey that compares results to the same questions they asked 10 years ago about whether people prefer to have sex with the lights on or off.

The survey results reveal most adults still prefer making love with "a mixture of the lights being on and off," a rep revealed.

In 2011, 48% of the respondents preferred changing it up with the lighting while 32% of 2021’s respondents did. Lights off were preferred by 41% of the respondents in 2011 while only 28% of those polled in 2021 like it in the dark. And only 10% of those surveyed in 2011 chose lovemaking with the lights on compared to 11% in 2021.

Only 1% of the respondents in 2011 had no preference compared to 29% in 2021.

Dr. Jenni Skyler, resident sexologist at Adam & Eve, was not surprised by the results. “For most couples, having the lights on or off depends on the situation, mood and time of day,” she said. “I’m pleased to see the number of people who prefer lovemaking with the lights off has gone down. While making love in the dark can be a sensory heightening experience, I encourage all couples to feel comfortable and uninhibited with the lights on as well.”

Marketing Director Chad Davis added, "When it comes to sex, Adam & Eve offers a wide variety of products to enhance any experience regardless of the lighting situation."

The web-based survey, conducted by an independent third party survey company of over 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices.

Visit AdamEve.com and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Playful Icebreakers Spark Serious Business for Miami XBIZ Retreat Attendees

From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection and just the right amount of fun.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

Frank Lawrence Launches Crowdfunding Campaign for 'Vibrating' Tarot Cards

Publisher/artist Frank Lawrence has launched a crowdfunding campaign to fund his Vibrating Tarot deck.

Sportsheets Expands Sex & Mischief 'Lace' Collection

Sportsheets has added ten new styles to its Lace collection by Sex & Mischief.

Orion Debuts 'Showers to Orgasm' Vibe From You2Toys Line

Orion Wholesale has introduced its new Showers to Orgasm vibrator from the You2Toys collection.

Lovense Launches 8th Online 'Global Orgy' Event

Lovense's eighth annual Global Orgy event will take place on X.com May 24-25, at 8 p.m. (EDT).

Fleshlight Debuts Ebony Mystique Stroker

Fleshlight has introduced its new Ebony Mystique Pro stroker, Goddess Land.

Sigafun Debuts AI Sex Doll

Pleasure brand Sigafun has added its first AI model to its Hybrid Series of sex dolls.

Lifelong Merchant Services Adds New Team Members

Point of Sale (POS) provider Lifelong Merchant Services has added industry veterans Megan Abbatelli and Cam Jennings to its team.

Male Power Adds 'Spartacus' to 'Fetish' Collection

Male Power has introduced the new Spartacus design to its Fetish collection.

Show More