SAN FRANCISCO — Pink and White Productions has promoted Ava LaPrima as the new director of its long-running, XBIZ award-winning queer studio CrashPadSeries.
The announcement coincides with the 15th anniversary of CrashPadSeries.
"Since its launch in 2007 by Pink and White founder and director Shine Louise Houston, 'CrashPad' has released biweekly episodes that showcase original, inclusive and high-chemistry scenes depicting queer and trans sexuality," a rep said. "With a new director at the helm of the company's largest studio, Shine [will] focus on Pink and White's next endeavors, including the third annual San Francisco PornFilmFestival, presented by PinkLabel.tv."
The rep noted LaPrima has worked closely with Houston for more than seven years on Pink and White's shorts and feature-length films and has operated second camera for "CrashPad."
"San Francisco-born and -raised, a technically trained filmmaker, and a trans woman of color with several years of on-set porn experience, Ava knows 'CrashPad' and its community inside-and-out and is well-positioned to take the lead," the rep added.
LaPrima adopted her "pornographer nom de plume" to signal the "adult-oriented evolution" of her career. She developed her craft "over several years documenting San Francisco queer club nightlife and directing independent film and commercial projects. She draws from extensive film industry work experience as she carries the torch to continue the 'CrashPad' legacy."
"With a handful of upcoming 'CrashPad' episodes under her belt, Ava has already begun to add her artistry to the set with a shift in the natural lighting of the white box location, emphasizing the spacious studio with splashes of color to introduce a new season of queer porn," the rep said.
LaPrima expressed enthusiasm for the new venture.
"It’s a privilege belonging to a rich history which celebrates individual freedom with pride," she said. "'CrashPad' will continue to provide a special place for individual safety, respect and dignity for all who join us in the studio and to be a portal of joy and pleasure for our unique audience around the world."