Le Wand Debuts New Commercial to Mark International Women's Month

Le Wand Debuts New Commercial to Mark International Women's Month

LOS ANGELES — Le Wand has debuted a new commercial to commemorate International Women's Month.

The spot "takes viewers on a journey starting from the 1970s through today to show how society’s attitudes around pleasure have changed, and that the iconic wand vibrator has been a steadfast companion every step of the way," a rep said. "Le Wand is proud to be a woman-led sextech brand: a slightly surrealist send-up to the ever-classic wand vibrator."

The commercial is important, noted the rep, because because historically, traditional advertising has been "a huge hurdle for sexual wellness brands."

Le Wand aims to "take back control of the narrative by highlighting the sexual empowerment and liberation of cis women, nonbinary folks, trans folks and all femme-identifying people are entitled to," they continued. "The commercial defies the male gaze and puts pleasure in the spotlight, not because 'sex sells,' but because experiencing pleasure is part of our overall wellness as people. Feeling pleasure is powerful. It's unique to each of us, and it's something we should be proud of — not ashamed of or objectified for."

Produced by a woman-led creative agency, the spot features a recurring pink glow in each represented decade that’s meant to signify a defiant sexual power that the main character finally harnesses.

“We are so proud to celebrate International Women’s Month with a video that shines a light on the importance of pleasure and feeling empowered enough to demand it,” Le Wand founder and CEO Alicia Sinclair Rosen said. “The commercial presents a look back at the previous decades as a reminder of how far we’ve come and to inspire us to continue to feel our power. A lot of incredibly dedicated women put their heart and soul into the production and it is absolutely powerful.”

View the commercial here.

Visit Le Wand online and email sales@cotrinc.com for additional details and follow the company on Instagram.


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FirmTech Announces Prototype of 'Clitique' Female Sexual Health Monitor

Sexual wellness brand Firmtech has announced the prototype of its new Clitique female sexual health monitoring device from its MyFemmeTech brand.

Wicked Sensual Care Spotlights Amber Salyer of Romantic Escapades

Wicked Sensual Care (WSC) has highlighted Amber Salyer of Romantic Escapades in Kingsport for its latest Retail Employee Spotlight.

XR Brands Unveils 2 New Masturbators From 'Jock' Collection

XR Brands has introduced two new masturbators from its Jock collection, part of its Curve Toys line.

Orion Debuts 'Oral Fun' Vibrator

Orion Wholesale has introduced its Oral Fun vibrator, from its You2Toys line.

Holiday Products Now Shipping Coochy's 'Berry Bliss' Fragrance

Holiday Products is shipping the latest of Classic Brands' Coochy Collection shave cream fragrances, Berry Bliss.

Xgen Debuts 'Socialite' Collection From Bodywand

Xgen Products has introduced the new Socialite collection of vibrators from its Bodywand line.

Svakom Taps Joe Petracca for Director, North and South America

Svakom has hired executive Joe Petracca as its new director for the Americas.

Demon Kat Introduces 'Stacker Rings' Set

Demon Kat is debuting its silicone Stacker Rings set of three different-sized cock rings.

PinkCherry Unveils New Vegas Billboard Campaign

PinkCherry has launched a new billboard campaign in Las Vegas featuring the slogans "Do You PinkCherry?” "How Do You PinkCherry?" and "You Should PinkCherry."

Eye of Love Hosts 'Matchmaker' Event With Patti Stanger, Joey Zauzig

Eye of Love hosted a "Magic of Matchmaker" event on Monday featuring Patti Stanger of reality TV show “Millionaire Matchmaker,” at the Mr. Brainwash Art Museum in Beverly Hills.

Show More