BATH, U.K. — Lovehoney has unveiled a new point-of-sale display inspired by "Fifty Shades of Grey."
The new red-rose-themed display takes inspiration from protagonist Christian Grey’s infamous red room, noted a rep, where "scenes of ultimate pleasure" take place.
"Alongside the deep-red colorway, roses feature in the window and on the posters, symbolizing passion, pleasure and no small part danger," continued the rep.
In celebration of the 10th anniversary of "Fifty Shades of Grey," Lovehoney recently launched two new product ranges — Sensation and Sweet Anticipation — both of which are represented in the store display.
As seen in the window display for the Harmony London brick-and-mortar store, "the words ‘Succumb to Sensation’ feature on one side of the store window, with the Fifty Shades of Grey Sensation Rechargeable G-Spot Rabbit Vibrator teasing passersby with the phrase," the rep said. "On the other side of the display, the Fifty Shades of Grey Sweet Anticipation Wrist Cuffs want you to ‘Awaken to Anticipation,' luring shoppers inside."
Retailers are invited to contact their preferred Lovehoney sales rep for additional details about the "Fifty Shades" display or to email trade@lovehoney.co.uk.
Visit LovehoneyTrade.com and follow the company on Twitter.
