ATLANTA — WOW Tech has announced a partnership with Besharam to bring its Arcwave, Romp, We-Vibe and Womanizer brands to the Indian market.
“We’re really excited to be partnering with Besharam to help introduce these affordable brands to the people in India,” said Stephanie Keating, WOW Tech head of marketing for Americas. “WOW Tech products are the perfect introduction to new users, and a wonderful opportunity to explore their unique preferences and build a long-lasting relationship with the brands."
Rachna Gaba, CBO of Besharam parent company Happy Birds, noted "the unique position WOW Tech has maintained for its line of products and its reputation for manufacturing premium quality products that demonstrate excellence in craftsmanship, innovation and packaging."
Besharam COO and Co-Founder Raj Armani added, "Throughout the years, Womanizer and We-Vibe have always set the bar high in the industry and are often compared to the BMW and Mercedes in the auto industry. We take immense pride in representing them in India which has been the hotbed for all luxury and semi-luxury brands for the last decade, with sales skyrocketing for upscale brands in fashion, automotive, furniture, electronics and lifestyle. WOW Tech's suite of brands cater to the high net worth individuals who crave only the best and invest in upper-middle and upper-high class standards in living.”
“We look forward to a great partnership ahead as the WOW Tech team guides us through to make their brands stand out among the crowd," Armani said.
Find Womanizer and We-Vibe products on ImBesharam.com and follow the retailer on Twitter.
