Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

LOS ANGELES — Wicked Sensual Care (WSC) is celebrating its 10th anniversary with the release of Birthday Cake Water-Based Intimate Lube in 2oz and 4oz bottle sizes.

The formulation includes all-natural Stevia and "combines the rich, delicious flavor of velvety cake with vanilla frosting," noted a rep. "The delightful new flavor can make any day a celebration; like all WSC lubes, it is designed to support the body's natural lubrication and enhance sexual activity whether alone or with a partner."

WSC Marketing Director Cassie Pendleton added, "We have a lot to celebrate."

"Our business has progressed and grown in many areas over the decade, from product development and design to marketing strategies and distribution. Coming out with a Birthday Cake flavored lube is a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years," she continued. "We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us."

Founded in 2012 by Steve Orenstein, WSC received the 2020 XBIZ Award for "Sex Enhancement Product of the Year" for Overtime and the 2021 XBIZ Award for "Sex Lubricant of the Year" for simply Aqua.

For additional details, contact a preferred sales rep or email sales@wickedsensualcare.com. Find WSC online and on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More