Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

LOS ANGELES — Wicked Sensual Care (WSC) is celebrating its 10th anniversary with the release of Birthday Cake Water-Based Intimate Lube in 2oz and 4oz bottle sizes.

The formulation includes all-natural Stevia and "combines the rich, delicious flavor of velvety cake with vanilla frosting," noted a rep. "The delightful new flavor can make any day a celebration; like all WSC lubes, it is designed to support the body's natural lubrication and enhance sexual activity whether alone or with a partner."

WSC Marketing Director Cassie Pendleton added, "We have a lot to celebrate."

"Our business has progressed and grown in many areas over the decade, from product development and design to marketing strategies and distribution. Coming out with a Birthday Cake flavored lube is a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years," she continued. "We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us."

Founded in 2012 by Steve Orenstein, WSC received the 2020 XBIZ Award for "Sex Enhancement Product of the Year" for Overtime and the 2021 XBIZ Award for "Sex Lubricant of the Year" for simply Aqua.

For additional details, contact a preferred sales rep or email sales@wickedsensualcare.com. Find WSC online and on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshlight Debuts Eila Adams Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Eila Adams.

BeYourLover Debuts 'Squeeze Me' Vibrator

Pleasure brand BeYourLover has introduced its Squeeze Me wearable vibrator.

Orion Debuts 'Rotating Masturbator' From Stroker Line

Orion Wholesale has introduced the Rotating Masturbator from its Stroker collection.

Pjur to Attend EroSpain, Marks 30th Anniversary

Pjur is celebrating its 30th anniversary while attending EroSpain 2025.

Luxus Inks Exclusive Europe Distro Deals With Rimba, Orion

Luxus has signed exclusive deals with Rimba and Orion for European distribution.

Ridmii Debuts Upgraded Sex Doll System

Pleasure brand Ridmii has introduced an upgraded version of its app-controlled sex doll system.

XBIZ Retreat Concludes With Business, Banter and Beach Vibes

The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Show More