Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

LOS ANGELES — Wicked Sensual Care (WSC) is celebrating its 10th anniversary with the release of Birthday Cake Water-Based Intimate Lube in 2oz and 4oz bottle sizes.

The formulation includes all-natural Stevia and "combines the rich, delicious flavor of velvety cake with vanilla frosting," noted a rep. "The delightful new flavor can make any day a celebration; like all WSC lubes, it is designed to support the body's natural lubrication and enhance sexual activity whether alone or with a partner."

WSC Marketing Director Cassie Pendleton added, "We have a lot to celebrate."

"Our business has progressed and grown in many areas over the decade, from product development and design to marketing strategies and distribution. Coming out with a Birthday Cake flavored lube is a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years," she continued. "We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us."

Founded in 2012 by Steve Orenstein, WSC received the 2020 XBIZ Award for "Sex Enhancement Product of the Year" for Overtime and the 2021 XBIZ Award for "Sex Lubricant of the Year" for simply Aqua.

For additional details, contact a preferred sales rep or email sales@wickedsensualcare.com. Find WSC online and on Twitter.


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Trojan Introduces 'Dual Pleasure Vibrating Wand'

Condom mainstay Trojan has released the Dual Pleasure Vibrating Wand.

Blush Unveils 'Renaissance' Dildo Collection

Blush has introduced its new Renaissance line of dildos.

Sextech 2024: A Look at the Latest Innovations in Pleasure Products

From classic designs amplified with extra power to unique functions and one-of-a-kind shapes intended for deep stimulation, the current wave of pleasure products is bringing customers new ways to push boundaries and immerse themselves in pleasure.

Eldorado, Love Verb Sign Exclusive Distro Deal

Eldorado Trading and Love Verb have signed an exclusive deal to distribute the latter's pleasure products.

Adam & Eve Reveals Results of 'Body Count' Survey

Adam & Eve has released the results of a new survey asking the question, “What’s your body count?”

XBIZ Expo to Unite Premier Pleasure Brands and Buyers, Jan. 16-19

XBIZ is pleased to announce its January 2025 lineup of B2B events for the pleasure industry.

IMBesharam.com, Lovense Mark 5-Year Partnership With Co-Branded Promo Campaigns

To commemorate its five-year partnership with Lovense, IMbesharam.com has renewed its commitment as the full-line distributor of Lovense products for the Indian market and commissioned special promotional campaigns.

2024 AltStar Awards Winners Announced

Winners of the 2024 AltStar Awards, presented by Bad Dragon, were revealed during an in-person ceremony in Las Vegas on Sunday, June 9.

Eldorado to Carry Vella Women's CBD Pleasure Serum

Eldorado Trading Company is now exclusively carrying Vella Women’s CBD Pleasure Serum.

Eric Idema Steps Down as EQOM CEO, Marc van Boven to Succeed

Eric Idema will end his tenure as CEO of the EQOM Group, the company behind ONE-DC and EasyToys.

Show More