Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

LOS ANGELES — Wicked Sensual Care (WSC) is celebrating its 10th anniversary with the release of Birthday Cake Water-Based Intimate Lube in 2oz and 4oz bottle sizes.

The formulation includes all-natural Stevia and "combines the rich, delicious flavor of velvety cake with vanilla frosting," noted a rep. "The delightful new flavor can make any day a celebration; like all WSC lubes, it is designed to support the body's natural lubrication and enhance sexual activity whether alone or with a partner."

WSC Marketing Director Cassie Pendleton added, "We have a lot to celebrate."

"Our business has progressed and grown in many areas over the decade, from product development and design to marketing strategies and distribution. Coming out with a Birthday Cake flavored lube is a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years," she continued. "We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us."

Founded in 2012 by Steve Orenstein, WSC received the 2020 XBIZ Award for "Sex Enhancement Product of the Year" for Overtime and the 2021 XBIZ Award for "Sex Lubricant of the Year" for simply Aqua.

For additional details, contact a preferred sales rep or email sales@wickedsensualcare.com. Find WSC online and on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Wraps With Final Day of Networking and Sales

The 2026 edition of XBIZ Expo wrapped up on Sunday afternoon on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers celebrated a raft of new deals and promising connections.

XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

XBIZ Expo Day 2: Education, Dialogue, Community

Day 2 of XBIZ Expo continued the event’s focus on education, collaboration and industry insights, with a packed schedule that balanced business-driven discussions with innumerable opportunities to network.

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Show More