NEW YORK — Sephora.com has launched a new “Intimate Care” sub-category within its “Bath & Body” section featuring Dame Products’ vibes and lube.
"Dame's partnership with Sephora enhances our message that pleasure is wellness,” Alexandra Fine, CEO and founder of Dame, told XBIZ. “We're thrilled to have a national, credible beauty retailer carrying pleasure products alongside face wash and lipstick, as it helps to normalize sexual wellness as part of our holistic beauty rituals. Being welcomed into the Sephora community is a reminder that our sexual wellbeing matters."
Among Dame’s offerings available on Sephora.com are its Eva, Pom, Aer and Arc massagers.
Dame credits Sephora for betting on the pleasure product game in wellness by bringing sexual wellness into the mainstream and helping to change conversations about the role of intimacy and pleasure in people’s wellbeing.
“Sephora has always been a leader in creating equitable and accessible beauty and wellness shopping experiences, so the two brands uniting to launch Sephora's Intimate Care line was a natural fit,” the company said.
Sephora also is now carrying products from Maude and other intimate body care products.