VEENDAM, Netherlands — The EQOM Group has announced the acquisition of Norwegian sexual wellness retailer Nytelse.
Nytelse, founded in 2003, is the second Norwegian pleasure product company to join EQOM Group, following the acquisition of Kondomeriet in October 2021.
"Their goal is to surprise, delight and inspire him, her and them with a beautiful selection. Nytelse values high quality that gives customers the best experience possible, regardless of their sexual preferences," noted a rep.
The company will run independently.
“Nytelse has many years of experience and managed to grow the company to where it is today with a small, yet strong team," EQOM CEO Eric Idema said. “We will help Nytelse achieve their growth ambitions and structure the company where we see opportunities. I’m happy to have them on board and look forward to a bright future in the Nordics."
Visit Nytelse.no.
