BROOMFIELD, Colo. — Eldorado Trading Company has unveiled The Vibe, a new monthly digital catalog featuring the latest releases being offered by the distributor.
This digital resource, explained a rep, is “an environmentally important shift away from print collateral that is more expensive and requires more lead time to create a resource that can be outdated by the time it arrives by mail.”
“Providing Eldorado customers with the most up-to-date product arrivals should help them to stock their stores sooner with merchandise that will excite their customers month after month,” the rep added.
Director of Sales and Marketing Derek DalPiaz explained that new products are vital to the retail store experience, and keep the store’s offering current and interesting for consumers.
"With that in mind, our marketing team put together a new digital tool to help our customers quickly see new products each month and provides an easy-to-use format for ordering," he said, noting that early feedback has been positive.
"It has been a great tool for our sales team to suggest relevant new products for our customers," he added.
Retail customers who have joined Eldorado’s email list can expect to receive a new monthly digital catalog in their inbox every month.
To read the January issue of The Vibe, click here.
For more information, call (800) 525-0848 or visit Eldorado.net.
