OTTAWA, Ontario — pjur has debuted Aqua Aloe Vera lubricant, marking the brand's first new product release in three years.
A rep explained the addition of aloe vera to pjur's premium formulas resulted in a natural, nourishing lubricant that provides extra moisture to decrease friction during sex and play. Aqua Aloe Vera is compatible with sex toys and latex condoms.
"The launch of Aqua Aloe Vera expands the pjur Aqua series in the North American market," noted founder and CEO Alexander Giebel. "Aqua Aloe Vera combines a fresh design with a high-quality formula that is gentle on the skin while providing exceptional lubrication that is never sticky. Enriched with natural aloe vera, it provides extra moisture and care to pjur customers."
Added Marketing Manager Stephanie Ingram, "pjur Aqua Aloe Vera really rounds out the company's water-based lubricant assortment, while Aloe Vera offers healthy benefits that the consumer will recognize."
The product is shipping in pjur's "iconic black bottle," said Ingram, in a 3.4oz size.
Roll-up banners and in-store marketing materials are available upon request.
In related news, the company has also announced its "Use Quality Lube" promo campaign with a giveaway to include a limited-edition "pjur Intimacy Box" comprised of two pjur Premium lubricants and "a high-quality gift that is ideal for storing lubricants," a rep said.
The campaign formally launches later this month; visit UseQualityLube.com for details.
