Dakota Johnson Opens Up About Her Sex Toy Line With Maude

Dakota Johnson Opens Up About Her Sex Toy Line With Maude

LOS ANGELES — “Fifty Shades of Grey” actor Dakota Johnson, who also serves as an investor and co-creative director of sexual wellness brand Maude, recently spoke to Elle U.K. about the company's products for an upcoming February 2022 cover story.

Johnson explained to writer Molly Creeden that her goal is for people to have access to quality sexual wellness products.

"When the founder, Éva Goicochea, and I met, I [realized], 'This is exactly how I think about this,' which is to say that products should be inclusive and straightforward, clean and approachable. If you love having a giant pink dildo, all power to you,” Johnson said.

“That’s not my vibe!’ she quipped.

The magazine reported that Johnson herself is involved in the development process of all pleasure products branded with her name.

“We were looking at the [prototypes], and one was too big,” she revealed, and related to the magazine a recent dream involving butt plugs, which looked like two decorative gourds together. "I was like, ‘No one’s going to be able to fit that in their butt.'"

Celebrity news sites have remarked that Johnson is currently involved with Coldplay singer Chris Martin, whose ex-wife Gwyneth Paltrow has also become notable — and notorious — for selling pleasure products through her lifestyle brand Goop.

Find the Elle U.K. article here.

For more information, visit GetMaude.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Fleshlight Debuts Robin Coffins Stroker

Fleshlight has introduced its new Pro stroker, molded from the anatomy of Robin Coffins.

Howl Marks Successful Fundraising Campaign

Wellness brand Howl has announced the success of its crowdfunding goal of £370,000.

Male Power Debuts New 'Oh Snap!' Collection

Male Power has introduced the Oh Snap! line of men’s underwear.

Show More