Dakota Johnson Opens Up About Her Sex Toy Line With Maude

Dakota Johnson Opens Up About Her Sex Toy Line With Maude

LOS ANGELES — “Fifty Shades of Grey” actor Dakota Johnson, who also serves as an investor and co-creative director of sexual wellness brand Maude, recently spoke to Elle U.K. about the company's products for an upcoming February 2022 cover story.

Johnson explained to writer Molly Creeden that her goal is for people to have access to quality sexual wellness products.

"When the founder, Éva Goicochea, and I met, I [realized], 'This is exactly how I think about this,' which is to say that products should be inclusive and straightforward, clean and approachable. If you love having a giant pink dildo, all power to you,” Johnson said.

“That’s not my vibe!’ she quipped.

The magazine reported that Johnson herself is involved in the development process of all pleasure products branded with her name.

“We were looking at the [prototypes], and one was too big,” she revealed, and related to the magazine a recent dream involving butt plugs, which looked like two decorative gourds together. "I was like, ‘No one’s going to be able to fit that in their butt.'"

Celebrity news sites have remarked that Johnson is currently involved with Coldplay singer Chris Martin, whose ex-wife Gwyneth Paltrow has also become notable — and notorious — for selling pleasure products through her lifestyle brand Goop.

Find the Elle U.K. article here.

For more information, visit GetMaude.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

NYC Adult Stores Petition for Rehearing in Zoning Law Case

A group of adult businesses on Tuesday petitioned the U.S. Court of Appeals for the 2nd Circuit to rehear a case involving a zoning law that could severely limit adult stores’ operations in New York City.

Male Power Debuts 'Soo Cumfy' Collection

Male Power has introduced its new Soo Cumfy collection of men's underwear.

Magic Silk Expands 'Exposed' Line With 'Caribbean Crush' Collection

Magic Silk has expanded its Exposed line of lingerie with the Caribbean Crush collection.

Show More