BROOMFIELD, Colo. — Eldorado Trading Company has released five new video lessons in its e-learning series, Elevate U.
The videos were created by Damiana Consulting for Eldorado on topics including “Sexual Health and Wellness Concerns,” “Sex As We Age,” “Kink Dynamics,” “Centering the Customer Experience” and “Versatile Products.”
Damiana Consulting’s Sarah Tomchesson collaborated with the Eldorado marketing team to develop and produce the content.
Tomchesson tapped Sandra Daugherty (aka "Sex Nerd Sandra") to host the episodes.
“Retail staff are the front-line educators in the field of sexuality and equipping them with the tools to properly address the sexual health needs of customers is essential,” Tomchesson explained.
“Eldorado identified this need,” Tomchesson continued, “and Elevate U provides a comprehensive training program for retailers across the country that goes well beyond the basic functions and selling points of pleasure products. We can’t wait for retailers to dive into this engaging, informative and high- quality video series.”
Eldorado Marketing Strategist Jamie Newmark added, “the disparity in sexual health education nationwide makes it challenging for new retail employees to have meaningful conversations with their customers beyond product basics like speeds, functions and materials. Eldorado’s Elevate U education series helps to bridge the education gap, ensuring retail associates can serve their community as a sexual health resource while building stronger consumer relationships and increasing store loyalty.”
According to Eldorado CEO Wanda Garland, “this second phase of Elevate U that builds on the foundation of quality, accurate and relevant education for front-line retail workers. With the release of these five new lessons, and plans for more in 2022, we are committed to the continued investment in retail education.”
Contact a preferred Eldorado account manager to sign up for Elevate U.
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