FERNDALE, Mich. — Nalpac and Wicked Sensual Care (WSC) are teaming up for a donation campaign to benefit LGBTQ+ organization Trans Lifeline with sales of the "simply Aqua Special Edition" lubricant.
Both companies will donate matching funds when customers purchase "simply Aqua Special Edition." A percentage of proceeds are earmarked for various LGBTQ+ organizations and communities.
For December, WSC is donating to Trans Lifeline, a national hotline offering direct emotional and financial support to trans people in crisis.
Phoebe Grott, Nalpac director of marketing and strategic partnership, explained that the holidays are "a great time to promote cause-minded purchases that bring together a great product and an important cause."
“Wicked has launched 'simply Aqua Special Edition' as a perennial offering, with an added element in that a portion of each sale is donated to community-based recourses year-round,” Grott added. “Nalpac is proud to be partnering with WSC for this campaign to promote sales of the 'Special Edition' and raise awareness about the product's mission. The holidays can be a stressful time of year, and the work that Trans Lifeline does is just as important this month as throughout the year.”
WSC Account Manager Nicole Talley said, “We're so excited to partner with Nalpac for this December promotion. Their eagerness to match donations and really embrace this season of giving along with WSC is amazing. We hope the spirit in which this campaign was conceived will be something all retailers get behind so we can make a difference with our contribution to Trans Lifeline, an organization that does incredible work within the transgender community.”
For more information, contact a Nalpac sales representative, email sales@nalpac.com and follow the company on Twitter.
