DENMARK — DanaMedic ApS, parent company of Male Edge and Jes-Extender, has announced a partnership with IMbesharam to bring its penile extension devices to the Indian market.
"We have chosen IMbesharam since we do love the way they are fighting prejudice and opening up discussions around all sexual wellness topics within India; and, of course, their impressive growth is demonstrating how well their sex-positive strategy is paying off," Account Manager Paolo Davide Griffo said.
"We usually select partners who share our vision in giving our customers a better sex life by delivering the highest-quality products and supporting them with the best customer care," he noted, "as well as by sharing our core values, such as integrity, a sex-positive attitude and sustainability."
"India is a huge, but very peculiar market. As the saying goes, 'We can’t change the direction of the wind, but we can adjust the sails,'" Griffo continued. "And to sail in India, it is of capital importance to have a great captain. IMbesharam has a proven track record of growth in the market; their extensive knowledge of Indian culture mixed with their globalized business perspective made them the perfect partner for us."
Griffo has observed "great potential for growth" in India and praised several of IMbesharam's recent promo campaigns to destigmatize pleasure products and sexual wellness devices.
"We would love to cooperate together on [such campaigns]," he added, noting that efforts to eradicate sexual prejudice and the shame that still surrounds such topics is "paving the way to normalize discussions about sex. It is a good fight, and we are happy to join it."
A study of the Indian market by DanaMedic revealed "an increasing interest" in penile extenders.
As such, Griffo said, the company is willing to invest resources in marketing campaigns and influencer outreach as well as collaborations with sexperts, sexologists and urologists to spread the word about Male Edge and Jes-Extender.
IMBesharam Founder and COO Raj Armani and his team identified a notable surge in questions about "healthy, safe and reliable options for penis-owners to increase their length and expand their confidence."
"Though we believe size does not matter, our customers' opinions and requests do matter. So we were very motivated to partner up with the Male Edge brand, which has been in the market long enough to prove their product works and delivers on its promises," Armani explained. "Paolo has been a great source of inspiration and was instrumental in this partnership to happen. With great pride and strong emotions, we welcome the DanaMedic Aps family of brands to India and hope to cater to an ever-increasing number of clientele looking for a safe and reliable solution to their expansion needs."
Visit ImBesharam.com and follow the retailer on Twitter.
