BERLIN — Lustery will launch its "Giving and Receiving" holiday promo campaign with the release of a free clip featuring real-life couple Isla and Oliver "surprising each other with sexy gifts" on Dec. 6.
"The campaign wishes to bring this season’s notion of ‘gifting’ to the bedroom because Santa Claus shouldn’t be the only one allowed to 'come,'" noted a platform rep. "As in sex, so in celebrating; Lustery thinks that giving often brings just as much — or maybe even more — pleasure as receiving. Everyone deserves a treat from time-to-time, so Lustery invited five couples to surprise each other with sultry gifts and capture this on camera to share it with our community."
Lustery will release one of the clips each Sunday throughout the month, as well an additional clip on Christmas Eve.
The Isla and Oliver clip will be free to watch until Dec. 31; find the SFW "Giving and Receiving" campaign video here.
Besides the clips, Lustery's online magazine POV will feature themed articles, such as "wrapping skills — as in rope bondage — and a guide on how to buy a sex toy for someone else to an article explaining how to receive pleasure without shame," the rep said.
Lustery co-founder Paulita Pappel added, "In a season where the focus has been increasingly on consuming, we want to bring the attention back to the human aspect of gifting by celebrating the pleasures of giving and receiving both inside and outside the bedroom."
Finally, a limited-edition calendar featuring some of Lustery's real-life couples will be available from Dec. 6-13; follow the platform's Instagram profile for details.
