SAN FRANCISCO — Kink.com has tapped Skinfluential Media, the management arm of Mr. Skin, to oversee operations of its flagship website and allow owner and CEO Peter Acworth to focus more fully on "content development, toy design and emerging sextech to grow the Kink brand."
A rep noted Acworth returned to the helm of Kink.com in September after a three-year hiatus.
"He immediately began looking to streamline operations so that the company could more effectively move into growth markets like toys and fan content. Skinfluential, an industry leader known for successfully managing and marketing large libraries of content, quickly emerged as a leading contender," the rep said.
“Mr. Skin is a gold-standard in content management and branding,” said Acworth. “From our first conversation, I was impressed by their team’s creative energy and clear enthusiasm for our vast library of content. By letting them grow the site and our overall audience, my team can now more fully concentrate on bringing and developing new content and product."
The rep said Skinfluential will manage site operations and "grow the company’s subscription business, integrating best-in-class technology to improve user experience and pioneering new partnerships to expand the brand’s reach."
Acworth added, "After nearly 25 years of running a website, it’s liberating to be able to think again like a start-up, and to prioritize innovation and growth. This is the beginning of an exciting new era for both me and the company."
A rep for Skinfluential noted the company was intrigued when Acworth broached the idea of taking over management of Kink's subscription business.
"We've always respected the brand he built and their unique position in the adult industry. Our vision is to help evolve Kink from a massive warehouse of content to more of a museum-like experience, focusing on content curation and discovery for Kink's users while adding more interactive features," they said.
Find Skinfluential Media online; visit Kink.com and follow the company on Twitter.