LOS ANGELES — Evolved Novelties has announced the launch of new toy line Gender X, described as “a full collection of innovative shapes and buzzworthy devices that enrich playtime for everyone."
"With 18 SKUs to launch this month, and two or three goodies per month rolling out starting in December, these inclusive toys are all about what Evolved is calling a ‘universal imagination,'" a rep explained.
"We’re envisioning a ‘wall for all,’” said the company's Lucy Vonne D’Olimpio. “We’re letting the shapes and functions speak for themselves, allowing our customers to discover their own pleasure, no matter what that looks like for them.”
“When we realized that some people use our G-spot toys for their prostates, and vice-versa, we thought, ‘Why not have a line that doesn’t impose any particular application at all?’” D’Olimpio added. “People can recognize the shape they want and make their own decision about how they’ll use it — that’s the key to Gender X.”
The line includes an array of shapes, sizes and categories, from wands to quadruple stimulators, neon-clear plugs and strokers. Kits, remote toys and partner play products are also included in the rollout.
The rep said the line “emphasizes form and function over gender suggestion or niche marketing. The simple, unspecific packaging is the point. There is no prescribed way to play — find what you like and choose your own adventure.”
Gender X, the rep concluded, is “purely user-driven, leaving possibilities open-ended. The result is a welcoming brand that’s less about gender and more about the toys themselves — and the toys are exceptional.”
Gender X toys will begin shipping this week; visit MyEvolved.com and follow the company on Twitter.
