LOS ANGELES — U.K. manufacturer Rocks-Off has debuted new sustainable, plastic-free packaging for both its core and new lines.
Company Director Gary Elliott noted that sustainable packaging "ultimately improves everyone's experience, not just for the end user."
"When we looked at how we were going reposition our packaging, we wanted it to tick several boxes. We wanted our sustainability ethos embedded right from the start and not just tagged on to the end of the overall design process," Elliott explained.
Sustainability impacts every step of the process, he said, from the raw materials needed for manufacturing to shipping costs and how the purchaser disposes of waste.
"In saving all of this, we still wanted to provide an easy-to-navigate and enjoyable unboxing experience for the end user," noted Elliott. "Let’s face it, there’s nothing worse than looking forward to experiencing your purchase only to be presented with packaging that doesn’t match the product inside; it’s all part of the journey and all of that has its own perceived value to the end user."
"As a brand we have been complemented on how we present our products, so when we looked at how we were going to reduce our footprint we didn’t want to lose our identity," he continued. "Director Ian Marshall, along with our packaging engineers, and head of creative, have really worked incredibly well to achieve impressive results which we believe shows how packaging design and sustainability can be shoehorned successfully together without losing brand impact and curb appeal."
Elliott noted the new packaging should appear on the market early in the new year.
Find Rocks-Off online and on Twitter; direct inquiries to sales@rocks-off.com.
