Williams Trading Adds 5 New 'Tenga Premium' Strokers

Williams Trading Adds 5 New 'Tenga Premium' Strokers

PENNSAUKEN, N.J. — Williams Trading Co. is now distributing the Original Vacuum Cup, the Soft Case Cup, the Rolling Head Cup, the Dual Sensation Cup and the Air Flow Cup from the new Tenga Premium line of strokers.

A rep noted the Premium Original Vacuum Cup features "new internal details that have been 15 years in the making. The Premium Vacuum Cup has the same, easy-to-hold hourglass shape, a pre-lubrication ring for ease of insertion and a vacuum hole that allows the user to fully customize their pleasure. Like the original, the Premium Vacuum Cup is a disposable item, and it is recommended for single usage."

The Premium Soft Case Cup "now gives users the ability to add further constriction with a squeezable middle, and the soft, textured TPR adds even more stimulation during use," the rep added. "Like the original, the Premium Soft Case Cup is disposable, and is recommended for single use."

Elsewhere in the collection, the Premium Rolling Head Cup has "retained the flexible body of the original, but this newest edition has added more textured shapes to the interior for greater stimulation [and] a pre-lubricated ring that eases entry and makes this a great on-the-go item that doesn’t need additional lubricant, and can be disposed of after one use."

The Premium Dual Sensation Cup features an opening on either end, giving users a choice between "tender" and "tough" stimulation. "The ‘tender’ side features soft, stimulating interior ribs of TPR, and the ‘tough’ side firmer ribbing meant to squeeze and manipulate," continued the rep. "The upgraded Premium version features new interior shapes that will stimulate better than the original model [and] each opening features a pre-lubricated ring at the openings to ease entry, and is meant for single use."

The Premium Air Flow Cup features "a more intricate interior meant to further stimulate," the rep said. "Users control the amount of suction by covering and uncovering the vacuum hole at the top of the cup. The Premium Air Flow Cup is perfect for those on-the-go who want a simple yet stimulating masturbator for a night."

For retail support, the product line is supported with e-learning courses on Williams Trading University, including the "Introduction to Tenga" course and the "Tenga Spinner and Accessories" course.

A rep noted "tenga" means "elegant and correct" in Japanese.

The company's "core goal" is to "eradicate the taboo image that surrounds sex toys and instead have them thought of as a necessary lifestyle item," explained the rep. "Though the products look very simple, it is that streamlined, innocuous appearance that holds such great appeal to consumers. Since its founding in 2005, Tenga has sold millions of their products in more than 26 countries."

For more information, contact a preferred sales representative at (800) 423-8587 or visit Williams Trading online. For drop shipment and e-commerce support, click here.

Follow the company on Twitter and XBIZ.tv.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More