Williams Trading Adds 5 New 'Tenga Premium' Strokers

Williams Trading Adds 5 New 'Tenga Premium' Strokers

PENNSAUKEN, N.J. — Williams Trading Co. is now distributing the Original Vacuum Cup, the Soft Case Cup, the Rolling Head Cup, the Dual Sensation Cup and the Air Flow Cup from the new Tenga Premium line of strokers.

A rep noted the Premium Original Vacuum Cup features "new internal details that have been 15 years in the making. The Premium Vacuum Cup has the same, easy-to-hold hourglass shape, a pre-lubrication ring for ease of insertion and a vacuum hole that allows the user to fully customize their pleasure. Like the original, the Premium Vacuum Cup is a disposable item, and it is recommended for single usage."

The Premium Soft Case Cup "now gives users the ability to add further constriction with a squeezable middle, and the soft, textured TPR adds even more stimulation during use," the rep added. "Like the original, the Premium Soft Case Cup is disposable, and is recommended for single use."

Elsewhere in the collection, the Premium Rolling Head Cup has "retained the flexible body of the original, but this newest edition has added more textured shapes to the interior for greater stimulation [and] a pre-lubricated ring that eases entry and makes this a great on-the-go item that doesn’t need additional lubricant, and can be disposed of after one use."

The Premium Dual Sensation Cup features an opening on either end, giving users a choice between "tender" and "tough" stimulation. "The ‘tender’ side features soft, stimulating interior ribs of TPR, and the ‘tough’ side firmer ribbing meant to squeeze and manipulate," continued the rep. "The upgraded Premium version features new interior shapes that will stimulate better than the original model [and] each opening features a pre-lubricated ring at the openings to ease entry, and is meant for single use."

The Premium Air Flow Cup features "a more intricate interior meant to further stimulate," the rep said. "Users control the amount of suction by covering and uncovering the vacuum hole at the top of the cup. The Premium Air Flow Cup is perfect for those on-the-go who want a simple yet stimulating masturbator for a night."

For retail support, the product line is supported with e-learning courses on Williams Trading University, including the "Introduction to Tenga" course and the "Tenga Spinner and Accessories" course.

A rep noted "tenga" means "elegant and correct" in Japanese.

The company's "core goal" is to "eradicate the taboo image that surrounds sex toys and instead have them thought of as a necessary lifestyle item," explained the rep. "Though the products look very simple, it is that streamlined, innocuous appearance that holds such great appeal to consumers. Since its founding in 2005, Tenga has sold millions of their products in more than 26 countries."

For more information, contact a preferred sales representative at (800) 423-8587 or visit Williams Trading online. For drop shipment and e-commerce support, click here.

Follow the company on Twitter and XBIZ.tv.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR, Inc. Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Kyle Sievert, Rachael Wolfe Join Full Circle Sales Team

Kyle Sievert and Rachael Wolfe have joined the sales team at Full Circle.

Tennessee Bill Would Require Warnings on Adult Stores

The Tennessee Senate has passed a bill requiring adult stores, theaters and other establishments in the state to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Motorbunny Debuts 'Mt. Gushmore' Grinder Attachment

Motorbunny has introduced its Mt. Gushmore grinder attachment for its Buck sex machine.

Like a Kitten Names Matie Fricker Director of Education and Community Outreach

Like a Kitten has named Matie Fricker as its new director of education and community outreach.

Wicked Sensual Care Debuts 'Arousal Serum' From 'Simply Timeless' Line

Wicked Sensual Care (WSC) has introduced the Arousal Serum lubricant from its Simply Timeless line.

Show More