STOCKHOLM — LELO has released new data from its latest survey that probes the sex habits of seniors.
Based on the responses from 2,000 people aged 50 and older, the OnePoll survey reported that 77% have noticed significant changes in their sex life now compared to when they were younger, with 45% saying they have had the best sex of their lives as they have aged.
“The results showed that most respondents said they have less sex now than in their youth, citing their 30s as the time of their life they were the most sexually active — but one in eight Americans 50 and older still have sex at least five times a week,” said a rep. “The survey also found that 35% are surprisingly more intimate than ever before and the same amount say their sex drive is higher than when they were younger. And two in three are comfortable with being experimental in the bedroom, with 53% of the respondents divulging that they are more comfortable with trying new sex positions in the bedroom now than ever before.”
LELO’s sexpert Dr. Alyssa Dweck said, “While sex may change through the years, many 50-and-older adults still enjoy healthy intimacy. While habits in the bedroom may change with age due to health issues, menopausal hormone changes, and life circumstances, many older adults enjoy intimacy and discover new and exciting activities to keep the spark alive."
Sex 'Central and Important' to Seniors
Another LELO sexpert, Laurie Mintz, explained that “the results of this enlightening survey clearly tell us that sex remains important to individuals and couples throughout their life. It also helps debunk the pervasive myth that sex gets worse as one ages. Indeed, consistent with published studies in the sexuality literature, results of this survey show that sex remains central and important to seniors and that sex can even get better as one ages.”
“One thing not mentioned in the results,” Mintz continued, “is the use of sex toys. We know that women who use vibrators have easier and more frequent orgasms and that a man’s comfort with his partner’s use of a vibrator is highly related to her sexual satisfaction.”
Minz recommends that “one way seniors can spice things up is by trying a vibrator. I strongly recommend starting with the LELO Smart Wand — either large or medium — which are classics and easy to hold and maneuver.”
LELO’s CMO Luka Matutinovic said that “even though we don't see many older adults being sexually romantic in the media, it doesn't mean they don't enjoy it too. The myth around it is related to people's discomfort with aging. We believe that pleasure should be celebrated by everyone — regardless of age. Intimacy comes in different forms as we age and it can be just as satisfying.”
The changes that come with aging, Matutinovic continued, “make women and men communicate more, get more creative, have more time to explore, which leads to getting the right type of satisfaction. Our buyers are often seniors — they know what they want and understand pleasurable things are waiting for them to explore.”
For more information, visit LELO.com and follow the company on Twitter.
