BERLIN — Adult platform Lustery has announced its "Kink for Yourself" promo campaign designed to explore and challenge stigma around the kinks and fantasies of real-life couples.
The campaign includes one free video — a NSFW foot fetish clip from real-life couple Tania & Alex — as well as an array of articles on the company's blog and social media channels under the hashtag #KinkForYourself.
Additionally, throughout October the platform will publish "predominantly kinky videos," a rep explained, as well as "a Halloween vampires special" on October 30 and a BTS video "from a couple that will allow you to listen to their preparatory talks for a kinky video."
Lustery, founded in 2016 by Paulita Pappel, is described as an inclusive platform for couples around the world to "share their intimate videos in a safe manner and is turning to kink to 'queery' what we think we know about sex, power, communication and pleasure," said the rep.
"At Lustery, we take you into the authentic sex lives of a global community of real-life couples, where every flavor of sex can be sampled and explored — not just vanilla. Kink on Lustery is all about recognizing desires, communicating fantasies, intensifying intimacy, and yes, the kind of jaw-dropping fucking that not just rewrites but does away with conventional sexual scripts," continued the rep. "Lustery celebrates a thrilling spectrum of kinks and fetishes unleashed — or on a leash, if that’s the way you like it."
"From sweet and playful role-play to hardcore BDSM, foot fetishes to piss play, and so much more, at Lustery we’re all about kinking on your own terms," the rep stated. "By showcasing the communication, care and risk-awareness that goes into enjoying, Lustery takes kink out of the shadows and challenges the shame around it — again, unless shame-play is your thing."
Lustery's online magazine POV will also focus on "all things kinky" throughout the #KinkForYourself campaign, including a themed playlist and articles by sex and relationships writer Jaimee Bell (who explains "how to properly degrade your submissive lover," said the rep), "Sexography" editor Benjamin Davis (who "wonders about his girlfriend’s cute aggressions"), Jake Hall (a think piece about "role-play, masculinity and the responsibility of male Dom sex workers to the queer community") and more.
"Showcasing the diversity of sexual desires and practices has always been a priority at Lustery," observed Pappel. "Watching couples’ videos can be so-sexy-and-inspiring and educational at the same time."
Click here for additional details on the #KinkForYourself campaign, including a NSFW promo trailer, and follow Lustery on Twitter.
