afterglow Announces 'Porn Literacy' Instagram Campaign

AUSTIN — Women and couples erotica and lifestyle brand afterglow has announced a monthlong Instagram campaign, in partnership with the U.K.-based Not Your Porn advocacy group.

The campaign will highlight one new themed message a week — “Pay For Your Porn,” “Sex Work Is Work,” “My Consent is Mandatory,” “My Body, My Consent” and “IBSA (Image-Based Sexual Abuse).”

An afterglow rep stated that the goal is to “open up the conversation about persistent societal issues that negatively impact people’s default perception of sex and sexuality.”

Lilly Sparks, CEO and founder of afterglow said, “Our goal is to encourage industry professionals, allies and advocates to do more in raising public awareness about cultivating a healthy relationship with sex, sex work and personal sexual empowerment, as well as supporting and promoting ethical porn."

Sparks told XBIZ that her brand “is excited to work with organizations that we share common beliefs with.”

“Traditionally, the conversations around image-based sexual abuse have been dominated by anti-porn organizations focused on trafficking narratives,” she explained. “Not Your Porn and afterglow are bringing a different approach to ensure the long-term stability of sex work. Working together educates those outside traditional adult channels. Partnership is central to afterglow as is building bridges to create change around paying for your porn and knowing the difference between porn and image-based sexual abuse.”

The platform is also publishing the article “Porn Literacy: How to Watch Porn Safely” to complement the social campaign and to “highlight the finer points of sexual expression in the real world versus onscreen performances, ethical production and paying for porn,” the rep added.

Visit xoafterglow.com and follow the company on Twitter and Instagram.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jonni Darkko Directs New Chloe Amour Showcase

Evil Angel has released Jonni Darrko’s Chloe Amour showcase, titled "Mon Amour."

Bella Reid Named Penthouse's 'Pet of the Month' for September

Penthouse Magazine has named Bella Reid as Pet of the Month for September.

Andi Avalon Fronts Latest From New Sensations

Andi Avalon and Ken Feels star in the latest release from New Sensations.

Ricky's Room Drops Final Installment of Baby Gemini Showcase

Ricky’s Room has released the final installment of its Baby Gemini showcase, titled "Six Bodies In Motion."

XBIZ Amsterdam to Debut 'Behind the Lens' Screening Series

XBIZ is pleased to announce the debut of “Behind the Lens,” a new screening series presenting discussions with noted directors, taking place at the upcoming annual European conference, XBIZ Amsterdam.

'White Rabbit' Party Headed for XBIZ Amsterdam

XBIZ is pleased to announce the White Rabbit Party, an XBIZ Amsterdam special event set to take place Wednesday, Sept. 3.

Hailey Rose Heats Up the Fall Issue of X3 Magazine

2025 XMA Fav Female Performer Hailey Rose headlines the latest issue of X3 magazine, the industry’s premier “authenticity first” publication spotlighting the real personalities, passions and stories behind today’s top creators.

2025 XBIZ Amsterdam Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Amsterdam 2025, the latest edition of Europe’s biggest adult industry conference, set to take place Sept. 2-5 at the Jakarta Hotel in Amsterdam.

Angie Faith's 'Blueprint' for Success

Angie Faith has two reasons to celebrate. First, the veterinarian just gave her Japanese Chin puppy, Cheeky, a clean bill of health after Cheeky unwisely ate a stray piece of Lego.

Cherie DeVille Stars in Latest From Brazzers

Multi-XMAs winner Cherie DeVille stars with 2024 XMAs Male Performer of the Year Zac Wild in the latest Brazzers scene, titled “Cock Support Line.”

Show More