LOS ANGELES — Male Power has added The Helmet, an "exciting" new underwear line for men.
Each style is designed to "shape, enhance, protect and display your precious parts inside a padded snap pouch. This stimulating frontage snaps on and off for rapid access but remains attached underneath to keep the garment fully intact," a rep explained.
The products are made from "a soft, modal fabric trimmed with contrasting modal piping to ensure an alluring and ultra-comfortable fit," added the rep. "The sleek, satin finish branded elastic waistbands and jock leg bands further set the stage for a dramatic reveal."
Three styles include the Helmet Thong and Helmet Short, both with cutout pouch underneath, and the Helmet Jock with branded elastic leg band.
Shipping will be begin mid-August in "beautifully designed Male Power packaging"; click here for additional information, call (800) 447-4720 or contact Marybeth Oken at maryb@malepower.com. Follow the company on Twitter.
"Born to be wild? Slip into The Helmet and you will be going for a ride," noted the rep.
In related news, Male Power recently rolled out its Harness, Fetish and Leather collections for men.