LOS ANGELES — Veteran industry director Chi Chi LaRue has partnered with CameraBoys as "its newest partner and brand ambassador."
LaRue will host twice-monthly Q&As and rep for the brand at public events.
"We are thrilled that Chi Chi decided to join us. As the new ambassador for CameraBoys, she will focus on recruiting new talent, and promoting the website," said Christopher Anderson, CEO of parent company. "LiveJasmin Because of her deep familiarity and knowledge of the LGBTQIA+ community, Chi Chi will help shape newly created CameraBoys content in addition to promoting the site through her social media channels."
LiveJasmin Senior VP of Sales and Traffic Morgan Sommer described the directrix as "a living legend for anyone familiar with the adult industry."
"Because of her experience, we believe she will help us propel CameraBoys to its rightfully deserved place in the adult gay scene," he added.