'Sugar Cum' Maker HiPleasures Debuts 'Activated Grass'

MIAMI — HiPleasures, makers of Sugar Cum, have launched new product Activated Grass through their new company Warrior Life Code.

“It’s for everyone who wants the benefits of wheatgrass while they’re busy at work, on the go or unable to get away from their desk,” said a rep.

According to the company, “wheatgrass offers many benefits but juicing or heading to a juice bar isn’t always a viable option. Now there’s wheatgrass supplement Activated Grass that is the equivalent of a two-ounce wheatgrass shot. It offers the same benefits, but in the form of four vegan, gluten-free and all-natural capsules.”

Warrior Life Code Co-Founder Brittani Feinberg said she developed Activated Grass after her wife Natalia Maldonado was diagnosed with breast cancer.

“Natalia opted for a holistic treatment, which included lots of wheatgrass,” the rep continued. “With Natalia’s busy coaching schedule, it wasn’t always convenient to juice or find a juice bar — now she just takes four Activated Grass capsules when she needs a dose of wheatgrass.”

Maldonado said, “‘I was lucky to have my wife and business partner, Brittani, by my side during my healing journey. Her support meant the world to me and so did her creating Activated Grass. We’re excited to launch Activated Grass and can’t wait for everyone to try it. There are many changes that you can make in life, but taking wheatgrass is an easy and important change that anyone can do.”

“Everyone from adult stars to athletes and beyond can benefit from more wheatgrass in their world,” added Feinberg.

Activated Gras is available for sale in a limited number of bottles at activatedgrass.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Show More