NEW YORK — Pornhub has announced the launch of “Classic Nudes,” an interactive guide to encourage viewers to discover and learn more about erotic art in some of the world’s most famous fine art museums.
The campaign features artwork at the Louvre and the Musée d'Orsay (France), the Metropolitan Museum of Art (U.S.), El Prado (Spain), the Uffizi Gallery (Italy) and the National Gallery (U.K.).
“With museums finally reopening around the world as pandemic restrictions are being lifted, Pornhub wanted to do its part in stimulating the public to visit, explore and fall back in love — or lust — with these cultural institutions,” said a rep.
The public can tour each of the six museums either in person or at home via the "Classic Nudes" mobile website.
“Simply visit the 'Classic Nudes' website on your device, select your museum, follow the map, locate the artwork and listen, read or watch along to its curated content,” the rep explained. “The online portal guides visitors past the SFW masterpieces and gets right to the good stuff: representations of the naked body in all its artistic glory.”
Hungarian-Italian artist and porn performer Cicciolina stars in the promotional video for “Classic Nudes“ and Brand Ambassador Asa Akira serves as “orator” for the campaign, providing an “oral history” of 30 erotic art pieces in this curated collection.
Pro-am couple MySweetApple brings six of the iconic artworks to life, including Jan Gossaert’s “Adam and Eve,” Edgar Degas’ “Male Nude,” Gustave Courbet’s “The Origin of the World,” Francisco de Goya’s “The Naked Maja,” Titian’s “Venus of Urbino” and François Boucher’s “The Brunette Odalisque.”
“There’s a treasure trove of erotic art around the world depicting nudes, orgies and more that’s not available on Pornhub,” Akira said. “These pre-internet art pieces are currently sitting in museums, which we are now finally able to start visiting again as COVID restrictions are starting to lift. So as people start to head back to the Louvre or the Met, they can simply open 'Classic Nudes,' and I’ll be their guide. Time to ditch those boring self-tour recordings and enjoy every single brushstroke of these erotic masterpieces with me.”
“Classic Nudes" follows previous art-oriented campaigns, including the recently launched “Remastured,” an initiative that used modern AI technology and machine learning to restore and colorize century-old erotic films.
In 2019, the company commissioned contemporary art gallery Maccarone Los Angeles to present a feminist art show entitled “The Pleasure Principle,” a multigenerational, sexually-charged exhibition of female artists “whose work centers the erotic and disrupts the processes of content-cleansing that code certain images as profane, abject, or pornographic,” said the rep.
Pornhub’s “Classic Nudes” campaign is a collaborative initiative with creative agency Officer & Gentleman.
View the SFW campaign video on YouTube and click here for additional details.
