EDMONTON, Alberta — Sex-ed and relationship advice resource and retailer Kinkly.com has announced a relaunch with "a fresh brand aesthetic" and redesigned website.
Kinkly debuted in 2012 and now includes over 2,000 articles on sex toys and sexuality, dating and relationships, and kink and fetish play, noted a rep, with more than 3,000 definitions in its "sex dictionary."
Co-Founder and Editor-in-Chief Tara Struyk explained the overhaul was "a huge undertaking but well worth the outcome of better functionality and navigation for readers."
“It just works better and things are easier to find,” said Struyk. “I think we've always wanted Kinkly's aesthetic to be approachable and fun as well as relatively SFW in terms of its design. The new design aims to maintain that in a more modern way.”
The new logo design and "thoughtful color scheme" were "intentional down to the last detail."
“We updated the logo and colors to be a bit more gender-neutral,” Struyk explained. “Slightly more than half of our visitors are men, and we think great sex should be on the table for anyone and everyone.”
The Kinkly homepage showcases the site's top content, such as a searchable list of customizable sex positions and "one of the web's most comprehensive sex dictionaries."
“The redesign is a move toward organizing all that good stuff; something we'll be continuing to work on and improve in the coming months,” Struyk continued. “We want a visit to Kinkly to be fun and engaging. We want to not only help people find what they're looking for, but also maybe introduce them to something new.”
The site's section on sex positions is "a great place to test drive the site's improvements."
"While immensely popular, this section was most in need of an update," Struyk said. "This interactive guide now loads faster, filters content more effectively and better educates readers on exciting sex positions across myriad categories."
The company's mission remains to "educate and promote conversations around sex that may not be happening and provide a space for people to discover new things. I think we are taking a closer look at what that means today, because things have really changed over the years,” concluded Struyk. “The pleasure space's growth and vibrancy is something we'd like to cover and align with more in the coming year.”
Visit Kinkly.com and follow the company on Twitter; direct inquiries to tara@kinkly.com.
