Bloomingdale's Launches Sexual Wellness Shop

Bloomingdale's Launches Sexual Wellness Shop

LOS ANGELES — Bloomingdale’s is promoting sexual health and wellness as a form of self-care with a new shop offering contemporary luxury pleasure products.

Located under the “Beauty” tab on Bloomingdales.com, the Sexual Wellness shop offers “the ultimate in self-love essentials” from the iconic retailer’s “favorite female-led and body-positive brands.”

Among the shop’s offerings is a selection of Dame Products’ ergonomic toys and lubricant, along with other stylish vibes and bath and body care products from brands Smile Makers, Maude and Fur.

According to Well + Good, Bloomingdale’s executive Stacie Borteck said, “Now more than ever, it’s important to consider every aspect of our wellbeing including intimacy and self-love. We are excited for customers to discover this approachable shopping experience featuring innovative products from female-led brands.”

Prices in Bloomingdale’s Sexual Wellness shop, which can be viewed here, start at $10 for lube and range to $200, notes TheZoeReport.com. 

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the exec nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Show More