Bloomingdale's Launches Sexual Wellness Shop

Bloomingdale's Launches Sexual Wellness Shop

LOS ANGELES — Bloomingdale’s is promoting sexual health and wellness as a form of self-care with a new shop offering contemporary luxury pleasure products.

Located under the “Beauty” tab on Bloomingdales.com, the Sexual Wellness shop offers “the ultimate in self-love essentials” from the iconic retailer’s “favorite female-led and body-positive brands.”

Among the shop’s offerings is a selection of Dame Products’ ergonomic toys and lubricant, along with other stylish vibes and bath and body care products from brands Smile Makers, Maude and Fur.

According to Well + Good, Bloomingdale’s executive Stacie Borteck said, “Now more than ever, it’s important to consider every aspect of our wellbeing including intimacy and self-love. We are excited for customers to discover this approachable shopping experience featuring innovative products from female-led brands.”

Prices in Bloomingdale’s Sexual Wellness shop, which can be viewed here, start at $10 for lube and range to $200, notes TheZoeReport.com

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Kickstarter Rules Ban Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter has posted new “Mature Content” rules banning projects that involve adult content and sextech.

Full Circle Expands Enhancements Collection

Full Circle has expanded its collection of performance enhancers.

Screaming O Debuts New 'Rechargeable Rings' Collection

Screaming O has introduced its new collection of rechargeable, vibrating cock rings.

Orion Debuts 'Panthera Double' Dildo From 'Beastly Cocks' Line

Orion Wholesale has introduced the new Panthera Double dildo from its Beastly Cocks line.

Xgen Debuts 'Bare by Baci' Wellness Collection

Xgen Products has introduced its Bare by Baci line of wellness products.

COTR Renews Flagship Brand Domains

COTR, Inc. has renewed its multi-year domain leases for its flagship sexual wellness brands, b-Vibe, Le Wand, and The Cowgirl.

Orion Expands Cottelli 'Lingerie,' 'Party' Lines

Orion Wholesale has introduced three new pieces from its Cottelli Party line and one from its Lingerie collection.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

Blush Announces Executive Appointments

Blush has announced three new executive appointments across its organization.

Williams Trading Launches 2026 'Pride' Promo, Summer Catalog

Williams Trading has launched its 2026 Summer Pride promotion and catalog.

Show More