Bloomingdale's Launches Sexual Wellness Shop

Bloomingdale's Launches Sexual Wellness Shop

LOS ANGELES — Bloomingdale’s is promoting sexual health and wellness as a form of self-care with a new shop offering contemporary luxury pleasure products.

Located under the “Beauty” tab on Bloomingdales.com, the Sexual Wellness shop offers “the ultimate in self-love essentials” from the iconic retailer’s “favorite female-led and body-positive brands.”

Among the shop’s offerings is a selection of Dame Products’ ergonomic toys and lubricant, along with other stylish vibes and bath and body care products from brands Smile Makers, Maude and Fur.

According to Well + Good, Bloomingdale’s executive Stacie Borteck said, “Now more than ever, it’s important to consider every aspect of our wellbeing including intimacy and self-love. We are excited for customers to discover this approachable shopping experience featuring innovative products from female-led brands.”

Prices in Bloomingdale’s Sexual Wellness shop, which can be viewed here, start at $10 for lube and range to $200, notes TheZoeReport.com

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Products Featured in Norwegian Public Sexual Health Program

Norway’s national welfare administration (NAV) has added two of Svakom’s pleasure products to its sexual health program.

Orion Debuts 'Rabbit Vibrator With Tickler' From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with G-Spot/Anal Tickler from its Sweet Smile line.

LELO Debuts 'Ina Thrust' Thrusting Vibrator

LELO has introduced its new Ina Thrust thrusting vibrator.

Honey Play Box Debuts 'Kai Pro' Stroker at EroSpain

Honey Play Box introduced the new Kai Pro stroker at the 2026 EroSpain trade show in Barcelona.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents about their level of satisfaction from masturbating.

Lovense Reveals Results of 'Prostate Pleasure' Survey

Lovense has published the results of a survey on men’s reluctance to explore prostate pleasure.

Kiiroo Debuts 'Keon 2' Stroker

Kiiroo has unveiled its new Keon 2 Stroker.

WSST Partners With OEJ to Launch 'Cristal Collection'

We Sell Sex Toys (WSST) has partnered with Our Erotic Journey (OEJ), adding the Cristal Collection to its curated catalog of pleasure products.

E-Stim Introduces 'The Slider' System

E-Stim Systems has introduced The Slider insertable electrode system.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new chain collars to its Bad Kitty collection of fetish accessories.

Show More