Bloomingdale's Launches Sexual Wellness Shop

Bloomingdale's Launches Sexual Wellness Shop

LOS ANGELES — Bloomingdale’s is promoting sexual health and wellness as a form of self-care with a new shop offering contemporary luxury pleasure products.

Located under the “Beauty” tab on, the Sexual Wellness shop offers “the ultimate in self-love essentials” from the iconic retailer’s “favorite female-led and body-positive brands.”

Among the shop’s offerings is a selection of Dame Products’ ergonomic toys and lubricant, along with other stylish vibes and bath and body care products from brands Smile Makers, Maude and Fur.

According to Well + Good, Bloomingdale’s executive Stacie Borteck said, “Now more than ever, it’s important to consider every aspect of our wellbeing including intimacy and self-love. We are excited for customers to discover this approachable shopping experience featuring innovative products from female-led brands.”

Prices in Bloomingdale’s Sexual Wellness shop, which can be viewed here, start at $10 for lube and range to $200, notes


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