BATH, U.K. — In celebration of the 10th anniversary of "Fifty Shades of Grey," Lovehoney has launched an art competition with "Grey" author E L James herself serving on the judging panel.
"The global sexual wellness brand is searching for exciting new takes on love, romance and sexual discovery," a Lovehoney rep enthused. "The 'Fifty Shades of Grey Your Way' competition celebrates a decade of erotic discovery by asking entrants to create their own 'Fifty Shades of Grey' scenario or idea in the form of art. From poetry or a short story to video, a song or art, the competition is looking for submissions which display eroticism and sexual happiness in a unique way."
James said she has often been "blown away" by the fan art inspired by her trilogy.
“I want to tap into the creativity and energy of lovers who have enjoyed the trilogy and to discover where their imaginations and desires will take them. Over the years I’ve seen some extraordinary fan art and heard some amazing songs," she said. "I can’t wait to see what entrants come up with."
"I'm sure we’ll find creators who will not just celebrate 'Fifty Shades,' but show us their own fresh and exciting takes on love, romance and sexual discovery," added James. "The 'next E L James' won’t be like me — they’ll be themselves, with their own distinctive voice."
The author and Lovehoney have collaborated for nine years on the official Fifty Shades of Grey Pleasure Collection.
James noted her preference for "the swish of a flogger and the crack of a riding crop. Those will always have a special place in my collection."
Contest winners will receive "a deluxe Lovehoney bundle," the rep explained, which includes signed products from James. The winning entry will be displayed "at an exclusive 'Fifty Shades of Grey' event" this autumn.
Joining James on the judging panel will be Lovehoney Sex Toy Educator Ashley Cobb and Head of Editorial Content Nick Ellis with Brooklyn-based columnist and sexpert Zachary Zane.
The competition is underway and will conclude July 24, International BDSM Day. A winner will be announced over the summer.
Separate art competitions will run concurrently in Australia and the United Kingdom.
Click here for full contest details and follow Lovehoney on Twitter.
