BOSTON — Sssh.com has announced a product placement deal with upcoming mainstream comedy series “The Big Time,” starring and executive produced by Maitland Ward.
“Sssh content will be included in the series by way of a creative bit of product placement,” said Sssh.com founder Angie Rowntree. “Fans will be able to spot our movie posters, DVDs and other items, contributing a bit of real-world authenticity to the fun fiction of ‘The Big Time.’”
On “The Big Time,” a rep explained, “Ward will play a world-famous adult performer working for a studio that’s on the brink of collapse. The show’s producers describe the series as a lighthearted comedy. In talking about the role, Ward said she was excited by the prospect of playing a strong female character — and the opportunity to promote sex-positivity in a mainstream context.”
Ward’s desire to promote sex positivity, the rep continued, “is one that resonates strongly with Rowntree, who, as an adult filmmaker, has spent the last 22 years working towards the same endeavor.”
“When the adult film industry is depicted in mainstream entertainment, all too often what you see is an outdated and often negative stereotypical view of the industry,” Rowntree said. “I’m thrilled at the prospect of contributing content to a show that bucks that tradition and brings people a lighter, brighter view that’s more consistent with the modern reality of the adult industry.”
“The Big Time” executive producer and co-writer Rob Alicea explained that once he signed onto the project, he “knew that we needed to build this world with the people that know it best. Enter Maitland Ward, Isiah Maxwell and sponsorship partners Sssh.com and Coco Bliss. From the jump, they knew and understood what the show was trying to accomplish, and it was not only a mission they could get behind, but one that drives them personally and professionally.”
“Coming from an advertising and branded content background,” Alicea continued, “it was an exciting opportunity to introduce and integrate these brand partners in a fresh, unexpected, and, most importantly, fun way. After all, we're making a comedy here."
“The Big Time” is a Leaving Normal production, co-created by Zerelda Rodriguez and Mikey Rodriguez, and co-executive produced by Rob Alicea.
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