Kinkly.com Shares Results of 'Touch Yourself' Survey for #MasturbationMay

Kinkly.com Shares Results of 'Touch Yourself' Survey for #MasturbationMay

EDMONTON, Canada — Kinkly.com has announced the results of “Touch Yourself,” their comprehensive online survey on masturbation behaviors, in celebration of #MasturbationMay.

Kinkly received results from 3,401 respondents who were polled on their self-pleasure habits, routines and preferences.

“The conclusions drawn provided an affirming look at the frequency and methods, and thus normality, of masturbation within different relationship styles and even for those without a partner,” said a rep.

Inspired by the results of “Faking It,” their 2019 survey on faking orgasms, Kinkly sought to further investigate the myths and truths behind solo sexual exploration.

Tara Struyk, co-founder and editor-in-chief at Kinkly, said her team decided to dig into this topic because masturbation has always proved to be of great interest to the site’s audience.

“Masturbation is a bit of a common denominator,” said Struyk. “It's something a very large percentage of people engage in and connect with.”

Kinkly asked readers to report on what age they began masturbating; how often and for what reasons they chose to masturbate now; and how often they incorporated a sex toy versus using their hands alone.

Struyk said the survey's conclusions showed that men and women alike are carving out copious amounts of time for self-pleasure. On average, cisgender men reported masturbating 29 times per month. Cisgender women logged almost as many self-love sessions at an average of 26 times per month.

“There's definitely a disconnect between the relative lack of portrayal of healthy masturbation in media — which, thankfully, is changing a lot — and the amount of time people are actually doing it,” said Struyk.

Other Conclusions

Other conclusions from Kinkly's survey include that men only reported using a sex toy 22% of the time, whereas women reported using a sex toy 59% of the time; and when comparing partnered sex to masturbation, 43% of men said they have the most intense or pleasant orgasms during partnered sex, but only 30% of women said they have the most intense or pleasant orgasms during partnered sex, and 34% found they have the best orgasms when masturbating.

Survey respondents reported using lubricant just 37% of the time while self-pleasuring.

“It's clear people like to masturbate and are doing it, but there are still a lot of them who aren't using toys, or even lube,” said Struyk.

“I really believe that one day almost everyone will have a sex toy — or five — in their bedroom or bathroom,” continued Struyk, “but until then, how do we get that information across to more people? I do think that's happening, it's just going to take time and continued effort.”

Changing Attitudes

The youngest respondents, 18-to-24-years old, reported masturbating the most — an average of 33 times a month, and they were also more likely to talk openly about masturbation with their friends and their partners.  Younger respondents also showed increased openness to incorporating sex toys into their self-pleasure.

“I'd like to believe this shift is being reflected in our data in terms of how younger people feel about self-pleasure and everything that goes along with it,” said Struyk. “I love that people are using what's out there to help them explore their bodies.”

“Touch Yourself: Kinkly's Self-Pleasure Survey” was opened to participants between March 18-April 30. Most respondents self-identified as cisgender women and cisgender men. Singles accounted for 22.49% of respondents, while 24.17% said they were currently in a monogamous relationship. The largest group, made up of married or long-term domestic partners, accounted for 38.40% of those surveyed.

Additionally, the majority of participants — 66.54% — identified as straight, while bisexuals composed the second largest group surveyed at 22.02%.

For more information, visit Kinkly.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Show More