FLENSBURG, Germany — Orion Wholesale has relaunched its website to better promote and encourage wholesale shopping.
The shop is currently available in German as well as Dutch, English, French, Italian, Polish, Russian and Spanish.
Orion's newly optimized online shop is "state-of-the-art, user-friendly and well equipped for the ever-changing demands. Simple navigation options and category structures, as well as clear dropdown menus help customers with their search," a rep explained. "Highlights, novelties and offers are shown at the top of the homepage. There is a lot of focus on the variety of brands on the homepage as well. There are lots of ways to get to the overview page of the top brands in the shop – whether it’s via the navigation bar, under 'Specials,' directly on the product itself or in the 'Brands' area."
The rep noted a 360-degree image and product videos, as well as the product information and the standard picture, for "the majority of products. All this can be found when the specific product has been clicked on. Furthermore, an expected delivery date is shown for products which are out of stock."
"Sizes and colors are listed clearly for lingerie products and there is also a direct link to the size chart," the rep continued. "The size chart is then visible as a pop-up. All the available downloads like product pictures, brochures or fact sheets for the individual products are shown with the product."
The revamped site's point-of-sale section offers an overview of the catalogs, brochures, displays and other promotional material available; Orion's free retail customer magazine “Modern Emotion” can also be browsed through and downloaded there.
When ready to make a purchase, the order process is "quick and easy," the rep continued.
"Products can be added to the basket via the tile or list view. Furthermore, it is also possible to order a product directly," they explained. "The item number and the amount just need to be entered into the corresponding fields. Alternatively, a CSV file can be uploaded with the respective information. The item numbers will, of course, be checked automatically. The highlight: products can be rounded up to full cartons to avoid getting lots of individual packages."
An API interface can connect the wholesale customer's personalized systems to Orion's online shop.
"This means that the wholesale customers’ orders from the online shop can be sent automatically and directly to Orion," the rep noted. "Extensive documentation can be found in the customer account and can be downloaded. The documentation is always up to date."
In addition to the new FAQ section accounting for common questions and concerns, "all the most important details concerning orders can be found here as well — whether it’s the shipment tracking, invoices, the newsletter or a personal contact option," said the rep. "Personal contact is very important to the Orion Wholesale team and they are always happy to help if someone has questions, wishes or suggestions. They also make sure that customers feel that they are in good hands and well-advised."
Visit Orion online; direct inquiries to wholesale@orion.de.
