Womanizer Marks Earth Day With 'Premium Eco' Launch

Womanizer Marks Earth Day With 'Premium Eco' Launch

NEW YORK — Womanizer has announced the release of Premium Eco, a biodegradable and recyclable version of their Premium toy, to commemorate Earth Day.

“Seven years ago, Womanizer revolutionized the sexual wellness industry by developing the first product that stimulates the sensitive nerve endings of the clitoris with gentle air waves,” a rep explained. “With the development of the patented and innovative ‘Pleasure Air Technology,’ the brand has proven to be an innovative leader and created a completely new category in the industry."

"Now comes another world first: Premium Eco," the rep said.

The Premium Eco’s pre-launch crowdfunding campaign to gauge interest in biodegradable sex toys, according to the company, exceeded its goal and raised $25,000. The funds will be donated to the environmental charity One Tree Planted.

The Premium Eco is described as “a reengineering of the Premium using sustainable materials and a more thoughtful approach to minimizing waste. Instead of ABS, the product is made of Biolene — a bioplastic made from 70% natural materials, mainly cornstarch, making it biodegradable and recyclable.”

The toy also features a replaceable and rechargeable battery, which extends the product's runtime. Because of the modular design, it can be easily disassembled, and the individual parts can be composted or recycled, according to the applicable guidelines.

“The packaging is 100% plastic-free and is made of FSC paper, which can also be recycled,” the rep added. “Included with the eco is a shortened charging cable — using less plastic than typical models, a protective bag made of 100% organic cotton and a brief instruction manual.”

'Pleasure Air' Technology

Womanizer also touts the product’s Pleasure Air technology, “promising a new kind of stimulation and an extraordinary orgasm.”

Head of Sexual Empowerment at Womanizer Johanna Rief explained that “the sexual wellness industry has grown immensely in recent years and the products are gaining more and more social acceptance. We can’t ignore the fact that growth in the industry means more product — and plastic — out in the world.”

“As an industry, we must continue to improve on our work to find long-term solutions for the plastic waste and environmental impacts caused by our product production for the sake of the planet and future generations,” Rief continued “The Premium Eco is the first of many steps Womanizer will take to become a more sustainable company." 

For more information about Womanizer and its family of products, visit Womanizer.com and follow them on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More