Williams Trading Expands LELO Range With 'Enigma'

Williams Trading Expands LELO Range With 'Enigma'

PENNSAUKEN, N.J. — Williams Trading Co. is now offering the Enigma, in both black and deep rose colors, from LELO.

The items "fittingly adds a touch of drama and mystery to the luxury line," noted a rep. "Evocative of LELO’s popular Sona products, the Enigma combines deep, sonic stimulation that engages the entirety of the clitoris with an internal arm that brings gentle pulsations to the G-spot, offering an entirely new level of pleasure."

"This product is perfect for consumers who are already familiar with sonic wave stimulation and want to add an internal component to their play, as well as beginners who are unsure about whether internal or external stimulation is right for them, as each component can be operated independently," the rep added. "More compact than a rabbit-style vibrator, the Enigma features an ergonomic curved body that fits in the palm of the hand comfortably, and at just 5.5 inches long, the internal arm is just long enough to reach the G-spot on most women."

The pleasure toy is operated with three buttons "perfectly positioned" on the body of the toy; a full charge allows up to two hours of use with an automatic shut-off after 60 minutes to preserve battery life. The Enigma can be left in standby mode for up to 90 days.

For retail support, Williams Trading has created a custom landing page and added the range to its "New Releases" digital catalog. Find a commercial for the toys on "Williams Trading Co. Weekly Picks" on XBIZ.tv; testers are available to brick-and-mortar retailers who are adding the LELO Enigma to their stock.

For additional information, call (800) 423-8587 or visit WilliamsTradingCo.com. For drop shipment and e-commerce support click here.

Follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Show More