Williams Trading Expands LELO Range With 'Enigma'

Williams Trading Expands LELO Range With 'Enigma'

PENNSAUKEN, N.J. — Williams Trading Co. is now offering the Enigma, in both black and deep rose colors, from LELO.

The items "fittingly adds a touch of drama and mystery to the luxury line," noted a rep. "Evocative of LELO’s popular Sona products, the Enigma combines deep, sonic stimulation that engages the entirety of the clitoris with an internal arm that brings gentle pulsations to the G-spot, offering an entirely new level of pleasure."

"This product is perfect for consumers who are already familiar with sonic wave stimulation and want to add an internal component to their play, as well as beginners who are unsure about whether internal or external stimulation is right for them, as each component can be operated independently," the rep added. "More compact than a rabbit-style vibrator, the Enigma features an ergonomic curved body that fits in the palm of the hand comfortably, and at just 5.5 inches long, the internal arm is just long enough to reach the G-spot on most women."

The pleasure toy is operated with three buttons "perfectly positioned" on the body of the toy; a full charge allows up to two hours of use with an automatic shut-off after 60 minutes to preserve battery life. The Enigma can be left in standby mode for up to 90 days.

For retail support, Williams Trading has created a custom landing page and added the range to its "New Releases" digital catalog. Find a commercial for the toys on "Williams Trading Co. Weekly Picks" on XBIZ.tv; testers are available to brick-and-mortar retailers who are adding the LELO Enigma to their stock.

For additional information, call (800) 423-8587 or visit WilliamsTradingCo.com. For drop shipment and e-commerce support click here.

Follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Besharam CEO Raj Armani Featured in Cosmopolitan Inda Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Media Platform for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Paradise to Introduce 3 New Additions to 'Illumination' Line at Sex Expo in January

Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place Jan. 7-10 in L.A.

Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.

b-Vibe Anal Academy Adds Clinician-Reviewed Training Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Show More