Dame Products Debuts All-Natural Arousal Serum

Dame Products Debuts All-Natural Arousal Serum

BROOKLYN, N.Y. — Dame Products has released Arousal Serum, the brand’s first-ever topical arousal cream.

Developed to increase orgasm intensity, duration and frequency through heightened sensitivity of the clitoris, Dame’s Arousal Serum is pH-balanced and 100% natural. According to the company, a single pump increases blood flow, stirs the nerve endings and intensifies awareness with its proprietary blend of peppermint, ginger and cinnamon.

“After identifying a void in the market for vulva-havers’ sexual arousal products — compared to the bevy of treatments available for people with penises — Dame filled the gap with the birth of Arousal Serum,” the company says. “This powerful botanical formula generates a warm, unique sensation that awakens nerve endings to make the vulva feel more heightened than ever before. Additionally, Arousal Serum may help with the production of personal lubrication for vulva-havers who face difficulty self-lubricating due to hormonal changes, recovering from a hysterectomy, or medications.”

According to the company, after surveying 1,000 members about their use of arousal gels, 46% said they use one with a partner for fun, and 72% said the most important feature in a topical arousal cream is the sensation intensity, followed by natural ingredients free of parabens, hormones and glycerin.

After testing, 85% reported Arousal Serum as effective in increasing arousal. To mitigate overstimulation, Dame’s Arousal Serum is made of 100% natural botanical ingredients and essential oils (cinnamon bark oil extract, ginger essential oil and peppermint oil) and contains no menthol, L-Arginine, glycerin or parabens. The water-based formula is also vegan, safe to use with sex toys and latex condoms, safe to use during oral sex, does not dry out the vaginal tissue and features a one-hand pump bottle design.

“The only thing I love more than the tingly sensation of Arousal Serum is that it's made with 100% natural ingredients,” said Alexandra Fine, CEO and co-founder of Dame Products.

Dame says it plan to build out a suite of products that extend beyond the sex toy category, and the company “aims to position themselves as key players in the health space.”


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