New pjur Campaign Aims to Normalize Personal Lubricant

New pjur Campaign Aims to Normalize Personal Lubricant

WASSERBILLIG, Luxembourg — A new women-focused social media campaign led by pjur seeks to normalize the use of personal lubricant as a key component towards building a healthy and satisfying sex life.

"Women should explore their own desires, listen to what their body is saying and communicate their needs openly," a rep explained. "Because then the use of lubricant would be more normal. pjur offers premium personal lubricants with the mission to support people on their way to a more fulfilling sex life."

The rep included four pillars of the campaign, which includes the hashtag #normalizelube:

It's in your hands: Prioritize your own pleasure

As women, we often find that we take a back seat when it comes to sex and talking about sex. Or we wait and somehow expect our partners to figure out what it is we want. Therefore, empowering women to explore their own body and sexual desire is an important aspect of the campaign. Only those who know what is good for them can confidently take responsibility for their own pleasure.

Listen to your body: 67% of women have experienced dryness in their intimate area

Dryness can be caused by a wide range of factors. It can be linked to the menstrual cycle or it could be that your mind is not getting turned on "quickly" enough. It can also be caused by stress or hormones, due to pregnancy, childbirth or menopause, for example. Personal lubricant is often still considered a taboo. This stems from the stigma that women must have physical or emotional issues if their bodies do not produce enough natural lubricant.

Speak openly about your desires and needs

No one likes talking about problems. And when it comes to intimate subjects such as sex, dryness and any related discomfort or problems with our sex lives, we often feel ashamed, too. An open conversation about your physical needs with your partner, a good friend or even with a doctor you trust, can help to address uncertainties with your own body.

Use lube with confidence

Personal lubricant can help support the wellbeing by taking away the pressure to produce natural lubrication and allowing women to stop worrying about dryness. pjur wants to encourage all women to feel confident enough to use personal lubricant whenever they want to.

Product recommendations include:

  • pjur Woman, described as silicone-based and providing long-lasting lubrication with a pleasant consistency that leaves the skin feeling silky smooth, not sticky. Also suitable for erotic massages and masturbation.
  • pjur Woman Nude, noted as a natural, water-based personal lubricant without glycerin; free from preservatives and parabens and suitable for sensitive skin.
  • pjur Woman Aloe, described as a moisturizing, water-based personal lubricant with aloe vera; compatible with sex toys, easy to wipe off and does not leave behind marks.

Click here for additional details about the campaign.

Visit PjurLove.com and find the company on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Show More