HUNTINGTON BEACH, Calif. — XR Brands has been named "Best BDSM Company" by the 2020 Sign Magazine Awards, recognizing the company's expertise in the BDSM and fetish pleasure products category.
Recipients of the 2020 Sign Awards, handed out by the European B2B journal, were notified in December when an in-person ceremony was canceled due to the coronavirus lockdown.
"This award came on the tail end of a year that brought adult retailers a range of new tools for pain and pleasure designed by a company that understands the market and knows how to cater to BDSM consumers," noted an XR rep.
"XR's reputation has remained deeply rooted in the BDSM and fetish categories thanks to the success of its signature fetish-focused brands, including the retailer-favorite Master Series fetish tools, the introduction of the Puppy Play Kit and other roleplay essentials, brand-new intense anal play products, and more," the rep continued. "With brands made for beginner and advanced BDSM play, XR never fails to support European adult stores with exactly what shoppers want, ask for and get excited about."
XR President Rebecca Weinberg expressed pride in their ability to "bring pain and pleasure to the European market."
"We are honored to have our efforts recognized by this important award,” Weinberg said. "XR's products, packaging and marketing tools are made for international retail appeal and our team works directly with E.U. customers to make sure they have what they need to make the sale. This year brought our trainings and sales meetings online, a change of pace that in many ways allowed us to connect with even more customers overseas.
"We’re so glad to know that our hard work has paid off, and we’d like to thank SIGN Magazine, their team, and everyone who voted for XR," she added.
Visit XRBrands.com and contact the company at info@xrbrands.com.
