MIAMI — Ella Paradis has released its end-of-year report focused on consumer behavior and sex life changes amid the COVID-19 pandemic.
Among the survey’s findings was that 51% of people said they have masturbated more during COVID; additionally, there was a 10% increase in usage of sex toys during COVID.
While 25.2% of individuals said their sex life has gotten worse during the pandemic, 96% said that they have thought about purchasing a sex toy during the pandemic.
With the holiday season upon us, Ella Paradis also discovered that 42% of its survey respondents said they would consider giving someone a sex toy or sexual device this holiday season, and 88.6% of people said they would be happy if someone gifted them a sex toy or sexual devices during the holiday season.
"The best ways we can improve the value of products and the lifestyle offerings on our platform is to better understand consumer trends and demand," Ella Paradis CEO Tino Dietrich said. "2020 has been a crazy year for us all and consumer behavior is being reimagined as we go."
The survey results were from 1,464 U.S.-based consumers ranging from ages 20-60.
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