BATH, U.K. — Lovehoney is offering retailer tips and suggestions on how to connect to last-minute holiday shoppers, particularly during the ongoing COVID pandemic.
"Many have expressed that 2020 has felt like the longest year, but also somehow the fastest. Christmas has snuck up at high speed and whilst we know some of our customers are fully prepared, chances are there are far more people this year who have put off their Christmas shopping until the very last minute," noted a Lovehoney rep.
Sales Executive Jade Bawa has compiled her top suggestions to help guide customers towards the perfect festive gifts.
"Time is of the essence," Bawa said. "Last-minute shoppers are time-poor and want to complete their purchase with no time wasted. Keep your Christmas hero products in one, visible section in-store, so they can easily be directed there."
Further, she noted, since many shoppers are likely to be hitting the internet to Christmas shop this year because of COVID-19, retailers are urged to "help their decisionmaking by bringing your products to life on your website. Share clear photos and videos of your products, making it as easy as possible for shoppers to see what they’re getting in each purchase."
Promote Gift Sets, Turn Up Customer Service
"Shoppers like to know they are getting the most bang for their buck," noted Bawa. Gift sets, such as Lovehoney's Fifty Shades of Grey Pleasure Overload Sweet Sensations Kit, offer "multiple products in one, easy purchase and are perfect for all experience levels. You can also use Christmas as the perfect opportunity to upsell smaller products at the till or checkout, giving panic buyers an easy way to bulk out their gifts further."
Additionally, she said, "panicked shoppers are likely to feel overwhelmed, so as well as wanting to be served quickly, they will want to feel cared-for. Engage your employees in identifying panicked shoppers so they can navigate them around the store quickly and easily."
"When it comes to online shoppers, ensure customer messages are answered promptly and in detail," she continued. "Leave customers feeling happy now and you’ll be better placed to see them return in the January sales."
Spread Christmas Cheer
"2020 has been a tough year, and many are trying to make the most out of festivities this year," observed Bawa. "Creating a festive environment in your store or on your website will go a long way in making it more enjoyable for shoppers."
Towards that end, Lovehoney is offering retailers "complimentary festive branded T-shirts and baubles, to add some extra pizazz amongst your festive displays."
Contact trade@lovehoney.co.uk for more information.
Click here for details about the Fifty Shades of Grey Pleasure Overload Sweet Sensations Kit. For additional inquiries, visit LovehoneyTrade.com and follow the company on Twitter.
