ATLANTA — LELO and Indian adult retailer IMBesharam have partnered up to bring the pleasure product line to the Indian market.
“With a flourishing business worldwide, Sweden-based LELO continues to grow its success and paves its way onto the Indian market with the introduction of the brand through a strong and lasting partnership with IMbesharam,” said a rep. “By forging a distribution partnership, both brands reaffirm their commitment to delivering the best in quality of products and excellence in service while ensuring a premium shopping experience.”
LELO, the rep added, “is keen to see themselves edging onto the Indian market and introduce itself to customers who have not had the opportunity to experience its products. Thanks to brands like LELO improving the image of sex toys through quality and design, they are now more popular than ever before. Women are talking more and more openly about their sexual desire with others and becoming more knowledgeable and confident in their sexualities. Therefore, LELO is genuinely excited to be able to present the market in India with its elegant and iconic pleasure products, like the Sona, an outright orgasm machine, perfectly suited to those who understand their body and their desires.”
LELO CMO Luka Matutinovi noted the company's brand philosophy drives their success and reflects on their market performance.
"We are excited to bring true innovation to even more consumers in even more markets, especially in these trying times," he said.
The brand’s “entire focus is on the customers, and more often than not, this requires us to go far and beyond the usual call of duty," he added. "For us, this means playing a crucial part in opening up the adult products category worldwide. Much like we design our products for the future, we also act for the future — thus, we need to contribute to the wellbeing of people, and providing pleasure plays a huge part in that. Our existing and future customers in India deserve nothing less. "
Raj Armani, COO at IMbesharam.com, expressed excitement about the partnership.
"In fact, it is a realization of a wish that started when I attended LELO's CEO keynote address during an XBIZ event in 2014," he noted. "At that time, we were in awe of the great brand that LELO has created and the respect and popularity it commands worldwide.”
Armani said LELO has been “part of inspiration in our own brand-building process, and now with this partnership, we meet at a crossroads and continue our journey together on the Indian territory. We are ecstatic to represent them in India and we believe our mutual vision to deliver world class products to Indian audiences will be well received by all sections of Indian society.”
For more innformation on LELO’s line in India, visit IMBesharam.com.
For more from LELO and IMBesharam, follow them on Twitter.
